Associate Account Manager

The position is will work with FirstPoint client partner, Cardiovascular Credentialing International (CCI). 

CCI is a not-for-profit organization formed in 1968 and has been a client partner with First Point Management Resources since 2003.  CCI administers nine (9) credentialing examinations and credentials over 25,000 healthcare professionals who primarily work in cardiovascular specialty areas.

The Associate Account Manager will responsible for supporting the Executive Director by providing additional executive-level backup and depth. The individual in this position will guide CCI’s marketing and communication functions to align with and deliver on the strategic goals of the organization.

Duties and Responsibilities

1. Implement Board-approved efforts, focused on increasing the recognition of CCI’s credentials.
2. Identify, negotiate and maintain current vendor/software contracts in coordination with CCI leadership to support communication and publishing activities
3. As part of marketing team, develop and implement communication strategy (internal and external) for CCI
4. As part of the marketing team, write, edit and oversee the development of CCI literature, online materials, and other print marketing collateral
5. Oversee and direct in the management and maintenance of CCI’s web site
6. As part of the marketing team, develop and manage CCI’s communications efforts through the use of technology and social media, including email marketing, webinars, video production, etc.
7. Create and post content on cardiovascular technology related news and activities, and other news of interest to stakeholders on web site and social media channels
8. Direct and oversee communication programs that effectively inform active and potential credential holders
   1. Application correspondence (i.e. email notifications, result letters, score reports, etc.)
   2. Registrant correspondence (i.e. email notifications, dues invoices, new registrant notifications, etc.)
9. Facilitate design, purchase, and distribution of CCI-branded promotional products and manage online product store
10. Organize all aspects of marketing at related conferences.
    1. Informational Literature
    2. Promotional Items
    3. Sponsorships
    4. Attendee Outreach
11. Develop and maintain relationships with industry publishers to promote CCI’s nine (9) credentials
    1. Oversee development of ads
    2. Coordinate CCI ad placements
12. Handle ongoing communication/marketing budget duties as assigned
13. Maintain cooperative and close working relationships with stakeholders and stakeholder organizations
14. Travel to events, board meetings, committee meetings, and other programs

Other Functions:

1. Assist in the implementation of strategic directives of the CCI leadership
2. Provide supervision and mentoring to CCI staff
3. Executive administration duties
   1. Review of CCI payables
   2. Staff performance
   3. Assist the Executive Director with general tasks associated with acting as a liaison with the Board, including but not limited to preparing material for Board Meetings, Finance Committee Meetings, and Nominating Committee Meetings.
4. Other duties as assigned, which could evolve based on changing business needs.