General Overview

Primary Roles & Responsibilities

As a Marketing Content Writer, you will develop, manage, and audit marketing programs in specific channels. All under the supervision of the Marketing Manager and Senior Management. You will understand the importance of constant and consistent brand marketing and communication designed to support business objectives, grow lead acquisition, foster customer retention, provide sales support collateral, and advance brand building. In this position, you will work closely in collaboration with Marketing, Sales, and our clients. Your role will be responsible for spearheading content development, communicating developments to our internal teams, and potentially representing the client professionally in every facet of contact with the client’s supporters (exhibitors, sponsors, and advertisers).

Description of Duties?

The Marketing Content Writer?will?report to the Marketing Manager and Senior Management and?assist

the Marketing Team in:

• Research and develop marketing content for successful promotional emails and print campaigns based on research-driven finding from client’s materials, including but not limited to:
  • New programs
  • Expanded opportunities
  • Advertiser/attendee/exhibit/sponsor demographics and surveys
  • Tradeshow analytics
  • Association journals
  • Blogs
  • Social media

• Creating content for delivery for client accounts that we are authorized and manage for Twitter posts
• Join client LinkedIn pages, Facebook pages, Flickr and YouTube sites to monitor trends being discussed in social media circles to utilize in promotional material
• Assisting in assembling content for all prospectuses and any other client marketing materials
• Assist in creating client reports based on exhibitor/sponsor/advertiser surveys utilizing MS Word, MS PowerPoint, and Adobe PDF portfolios

Qualifications and Skills

The Marketing Content Writer will be familiar with and have a working knowledge of MS Outlook, Word, Excel, and PowerPoint applications. Also, the willingness and drive to learn new techniques to deliver streamlined processes and organization to the entire team.

• Bachelor’s Degree in marketing, business or related field
• 5+ years of knowledge and employment history in the tradeshow industry in marketing content writing
• Experience in Social Media Platforms
• Salesforce and Pardot experience is a plus-working knowledge of data reporting in a CRM environment
• Adobe Acrobat Pro editing abilities and dynamic form creation
• Must be passionate in client/customer service and highly self-disciplined
• Strong organizational skills and the ability to manage multiple projects simultaneously
• Knowledge of tradeshow & convention industry is highly preferred
• Outstanding ability to build key customer relationships
• Detail-oriented and strong written and verbal communication skills are a must
• Ability to work independently, within prescribed guidelines, or as a team member

Demands of the job

• Report to New Jersey office: 461 NJ-168, Unit a, Turnersville, NJ 08012
• Occasional Remote / Home-based work which will require a reliable office space with phone/ internet connection

As with all employment at AFCo, the employee is encouraged to contribute to Senior Management, as well as with all employees any key knowledge they have concerning any aspect of our collective efforts. Growth in this position is always possible as the company expands into many areas of tradeshow management. The ability to remain flexible, to employ agile work ethics, and to aid all other employees is greatly encouraged and will be noted in annual reviews.

Benefits

• Health Insurance
• Dental Insurance
• Earned Service time
• Earned PTO time
• Paid one week summer and winter shutdown
• Holidays
• Simple plan with percentage match
• Flexible Spending Plans