Marketing and Communications Manager

Description: The Marketing and Communications Manager is responsible for three major functional areas for the Texas Psychological Association (TPA): general marketing, communications, and branding; publications; and TPA’s website and other electronic communications technology. The Marketing and Communications Manager will also be responsible for the same functional areas for the Texas Psychological Foundation, on a lesser scale.

FLSA Category: Exempt                                              

Location: Remote (Austin, TX)

Supervises: None                                                    

Reporting: Reports to the Executive Director

Salary: Commensurate with experience; health insurance provided; 3% Simple IRA match

Duties: 

• Manage the redesign of TPA’s website; help build a new digital TPA; improve the usability, design, and content of TPA’s website
• Develop and implement a marketing and communications plan; create an ad sales strategy to improve non-dues revenue
• Recommend marketing and promotional strategies, and coordinate creation and production of marketing/promotional material; write original material when necessary
• Manage online brand to raise brand awareness; devise strategies to drive online traffic to website
• Ensure the website contains accurate and up-to-date information
• Work closely with the Public Relations Consultant; serve as a liaison to the Marketing Task Force, Public Education Committee, Texas Psychologist Editorial Board, and other relevant committees: host virtual meetings, prepare agendas, and prepare minutes
• Work closely with the Government Relations Consultant to craft advocacy messages, including the design of legislative presentations and one-pagers
• Produce content for and develop weekly newsletter
• Develop content for and manage all social media accounts
• Copy, edit, and proofread all materials
• Develop and maintain industry relationships; evaluate participation in trade shows or other exhibitor opportunities; create promotional materials that reflect TPA’s mission and purpose

Other Duties:

• Support the marketing work of the convention planner
• Assist on-site with the annual convention, typically held in November of each year
• Assist in the planning and execution of legislative lobby days
• Other duties, as assigned