Digital Strategist - Healthcare

McCabe Message Partners—an award-winning, DC-based public relations agency specializing in health and the issues that affect it—is looking for a skilled Digital Strategist to help drive highly effective awareness and advocacy campaigns. We work with supportive clients on meaningful issues in a fastpaced, fun, and challenging environment. Our clients include many of the nation’s leading healthcare foundations, medical societies, trade associations, academic institutions, and others. They communicate with a variety of audiences, including consumers, policymakers, care providers, and opinion leaders.

Comprised of 28 team members, some of whom excelled in the healthcare practices of the nation’s largest PR firms, the agency combines the expertise and client roster of a national firm with the heart and soul of a boutique business. We seek creative, organized candidates with at least five years of experience, strong writing and presentation skills, knowledge of health and healthcare, and the latest digital communication tactics and tools. Prior agency experience is preferred but not required.

Typical projects include … contributing to the development of a client’s digital presence; forming an online marketing communications strategy; leading online advertising strategies for clients; helping to develop videos, podcasts, and other digital content; achieving search engine optimization; analyzing results and user experience for tactics involving various digital channels; and staying abreast of the latest interactive trends and digital tools. The successful candidate may also write products; participate in client calls to provide counsel; be part of targeted media pitches; manage vendors; conduct research to inform our work; and more.

Most importantly, the successful candidate will be results driven, have an informed point of view, and proven expertise in developing and executing digital strategies. Applicants should be able to juggle multiple projects simultaneously and enjoy working in a highly interactive, team-based environment.