Vice President Marketing and Communication

A Global Leader in Business Events

PCMA is the world’s largest and most forward-thinking community for Business Events Strategists and organizers, providing senior-level education, networking and market intelligence for the global business events industry.

Our vision is to drive global economic and social transformation through business events.

We are achievers with a mission to educate & inspire more than 7,000 members and an audience of more than 50,000 individuals through the creation of meaningful experiences that set out to disrupt “thinking” at the intersection of social consciousness and commerce.

Headquartered in Chicago, PCMA’s world class management team oversees 17 chapters throughout the United States, Canada and Mexico with members in more than 40 countries globally – and growing!

We hire ambitious, capable professionals who thrive on entrepreneurial spirit, collaboration and who want to “Change the Way the World Works”. Our people are passionate about progress, welcome constant change and understand the value of engagement and success. We love coming to work because we believe in our products, services and our culture.

Our Strategic Plan – Member Centric, Innovation, Solutions.

Our five-year strategic plan guides all of our activities. It helps us focus on our priorities and provides measurable standards of our performance. The plan leverages the best of our past experiences and the knowledge about where the industry needs to go in the future.

Our People and Culture

Our people contribute to a variety of projects that positively impact our members and social issues at large.

Our people are fearless, innovators and collaborators who know how to leverage the collective genius of the whole to execute on large scale events and who take smart risks - testing, measuring, and creating again. 

Our people work with leading brands and influential business leaders across the country and around the world.

Our people enjoy the autonomy and flexibility to manage their work; while our expectations are high, we expect our people to bring their best ideas and their best self to work each and every day.

Above all, our People are valued. They play a meaningful role in building solutions and shaping the future of PCMA. We believe that having a diverse workforce is not enough, we also need to build a culture of inclusion that leverages the strengths of all of our employees.

 Position Overview

The VP, Marketing & Communications reports to the Chief Marketing Officer and is a key member of the PCMA operational leadership team. S/he leads the Marketing team and is responsible for the organization’s brand deployment across all audience-facing channels as well as guiding the revenue strategy for PCMA’s events and community businesses. The VP oversees and implements all internal and external marketing/communications activities and performance analytic reporting to ensure on brand positioning and engagement – including brand management, lead generation, content marketing, public relations, partner and channel marketing, creative services, and video content development.

 Key Accountabilities

• Elevate and drive the marketing strategy by bringing new ideas, approaches, tools, etc. to the table
• Define and implement a comprehensive marketing strategy to most effectively drive revenue and engagement across the PCMA portfolio
• Develop and execute an integrated marketing plan (advertising; digital marketing; public relations; social media engagement) to drive new customer acquisition and build overall audience engagement and loyalty
• Responsible for channel planning across digital placements, including search and social
• Developing and maintaining analytics as well as sharing insights on the performance of marketing efforts
• Manage outside agency relationships to drive the most effective spend of marketing dollars.
• Oversee measurement and tracking of campaigns, marketing, engagement programs
• Support the sales organization with tools to effectively market
• Build capability to track competitor/category trends/consumer trends and translate them to insights and business building
• Manage a high functioning team