Director of Marketing & Digital Communications

The Director of Marketing & Digital Communications is responsible for leading staff in the design, implementation and management of on-line & off-line communication strategies focused on media and industry engagement and promoting SWANA's role as the association leader for resource management. This will be achieved through a multi-channel communications strategy. This position will report directly to the Deputy Executive Director and be a member of the Senior Leadership Team, which is tasked with directing SWANA operations consistent with the strategic plan under the leadership of the Executive Director. 

The Director of Marketing & Digital Communications reports to the Deputy Executive Director and supervises the Marketing Coordinator, Website Producer and Graphics Designer.

Primary Responsibilities:

• Develop a strategic communications plan that incorporates existing and new messaging and marketing content and determines optimal methods of promotion and dissemination
• Work with the Senior Leadership Team and individual departments to develop corporate promotions and communications.
• Create, adapt, improve and optimize web communication for SEO and organic and keyword search
• Manage corporate branding for the organization including the Applied Research Foundation and SWANA Chapters
• Oversee strategy for development of social media profiles and quality content on Twitter, Facebook, and LinkedIn.
• Develop other relevant social media outlets to support and expand our digital presence
• Recruit and maintain media partnerships for development of trade-in-kind agreements
• Manage public and media relations
• Assist in preparing and drafting various communications (email, social media, blogs, etc.) including at times, public commentary for SWANA Leadership

Marketing:

• Oversee art direction with creative staff
• Create and manage marketing plans for SWANA’s products and services, in collaboration with primary staff responsible for products and services.
• Assist the Director of Membership with marketing efforts to grow and retain SWANA Membership.
• Manage the relationship with SWANA’s marketing/communications and related vendors.
• Create and manage all marketing budgets.
• Evaluate metrics and report on effectiveness of marketing efforts.
• Email campaign development & implementation
• Manage inbound marketing system, including campaign development & data analysis
• Develop compelling custom content
• Optimize print, social media campaigns to generate awareness, interaction, brand exposure, and new sales
• Identify appropriate print and social media channels for targeted campaigns
• Transform content to ensure easy sharing via social networks
• Build and maintain a strong online reputation for SWANA

Public Relations:

• Manage the strategic development and supervise maintenance of SWANA’s website including content and functionality.
• Manage media relationships, especially the trade press, to ensure that SWANA is the leading resource for solid waste management and industry safety matters
• Manage the execution of advocacy/public relations campaigns.

Communications:

• Direct the communication activities of SWANA with both internal and external audiences.
• Supervises the development of the content and production of SWANA’s e-newsletter and editorial for MSW Management magazine.
• Manage the relationships with outside vendors utilized for communications materials (freelance writers, editor, publishers, printers, etc.)
• Evaluate various member communication options and make recommendations to SWANA’s Executive Team.
• Manage the creation of the script for the annual business meeting and general sessions.
• Manage regular member communications through utilization of a variety of technologies.

Additional Responsibilities:

• Recommend additions and revisions to SWANA’s programs/services.
• Attend board, assigned committee, and other meetings as required.
• Attend SWANA events to provide on-site staffing as assigned.