Marketing Data Analyst

Marketing Analyst opening with our healthcare data client.

In this role, you are responsible for analyzing data to drive targeted and impactful marketing efforts, and to measure results. This position works collaboratively with Product Marketing to identify opportunities for more targeted campaigns to support business goals.

Responsibilities:

• Measure the effectiveness of marketing program and strategies. 
• Develop and maintain marketing reporting dashboards. 
• Conduct and manage research related to competitive analysis, demographics, products and usage to identify business opportunity
• Mine data from internal and external sources to help generate business intelligence reporting
• Consolidate reports from different sources and present recommendations to product marketers and senior management in a clear and concise manner. 
• Salesforce campaign set-up and maintenance
• Pull and scrub lists to support marketing campaigns