The Senior Manager, Digital Engagement reports to Senior Director, Membership & Global Affairs and manages one direct report.
BA/BS preferred and/or 5+ years of digital project manager experience in a marketing, membership or agency setting. Advanced knowledge of major digital platforms (i.e. Facebook, Google AdWords, SEO/SEM, etc.). Substantial digital project management and marketing expertise in helping to leverage channels to grow engagement, customer/member acquisition and retention. Knowledge of email systems such as Adestra and Sharp Spring, taking advantage of automation; and how to leverage them to meet goals and make mid-stream changes based on metrics. Demonstrated self-initiative, ability to meet deadlines and successfully multi-task competing priorities. Strong organizational skills demonstrated through the ability to balance attention to detail with strategic perspective, manage multiple projects, and identify resources for projects in a dynamic environment. Strong communication and project management skills for implementing outreaches to build acquisition and grow international member acquisition and engagement.
Directs the strategy, testing, and implementation of global member acquisition
Develops and leverages digital platforms and channels to grow membership and engagement
Works to streamline the retention process to test out new strategies, increase automation, and focus on areas to improve segmented retention
Reviews and analyzes programs to grow overall engagement and works within the department to assist in developing new projects
Member Acquisition & Retention
Develops and launches acquisition campaigns
Manages a lead generation & nurturing program
Oversees digital campaigns to convert residents to first year members
Works to grow international outreaches in targeted countries leveraging Academy assets
Works within the department to evaluate and change the new member welcome program incorporating automated digital channels including video and emails
Recommends strategies to innovate the annual retention campaigns
Works with the Senior Director to develop, manage, and launch digital strategies to grow member engagement
Manages specific programs to reach young physicians and residents and in conjunction with Communications tests messaging on engagement opportunities and new projects
Uses a segmented approach, crafts and implements strategies to set goals, measure progress, and makes recommendations on changes based on metrics
Works within the department and across the organization to identify digital opportunities to grow engagement and makes recommendations on incorporating into existing projects
Launches and edits web pages using Drupal, consolidating and outlining engagement opportunities for all members
Metrics and Reporting
Tracks and reports response rates and success measures
Assists in the process of a website redesign providing insights and best practices
Works with Communications Team to improve email open rates
Works with IT to launch remarketing efforts
Consistently demonstrates courteous, cooperative, and helpful behavior to all contacts, internal and external.
Other special projects as assigned (should read Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, either orally or in writing.
Please submit your resume with cover letter and salary expectations (applications without a cover letter and salary info may not be considered) through one of the following options:
Submit your resume with your cover letter and salary expectations
Mail: AAO-HNSF, 1650 Diagonal Rd., Alexandria, VA 22314-2857 Attention: Human Resources
About American Academy of Otolaryngology-HNSF
The American Academy of Otolaryngology – Head and Neck Surgery http://www.entnet.org one of the oldest medical associations in the nation, represents around 12,000 physicians and allied health professionals who specialize in the diagnosis and treatment of disorders of the ears, nose, throat, and related structures of the head and neck. The Academy serves its members by facilitating the advancement of the science and art of medicine related to otolaryngology and by representing the specialty in governmental and socioeconomic issues. The organization’s mission is “Empowering otolaryngologist-head and neck surgeons to deliver the best patient care.”
We take pride in our excellent benefits package offered to eligible employees, which includes medical, dental, and vision coverage. We also provide short and long term disability insurance, life insurance, flexible spending accounts, 403(b) retirement plan, credit union membership, five weeks of PTO, and nine holidays, compressed work schedules and flexible scheduling. We offer a business casual dress environment, free parking, commuter benefits, and walking distance to the King Street Metro. We are proud to be an equal opportunity employer.