DEPARTMENT: Institutional Advancement REPORTS TO: Vice President of Public Relations SUPERVISES: Web Developer
The Director of Digital Communications Strategy is responsible for the online presence of the New World Symphony (NWS) and New World Center (NWC) through a variety of paid and unpaid strategies that showcase the NWS story, experience, achievements of its Fellows and alumni and its innovative experimentation in the field of classical music. The Director will develop research-based and data-driven digital strategies for the organization's paid, earned, owned and shared media channels while leveraging the team's high-quality print and video content. The Director will also oversee the creation of original digital media assets and engaging social media posts that align with the organization’s strategic and fiscal objectives to drive online engagements, foster lead generation, advance ticket sales, and boost visibility with key audiences. The successful candidate is highly creative, loves research, follows the latest ever-evolving trends in social media platforms and engagement and is ready to bring to the table strategies customized to targeted audiences to reach institutional objectives.
Develop and maintain an evolving digital media plan that aligns with institutional objectives while ensuring digital engagement, awareness and growth
Support institutional messaging, positioning and visibility of programs and events through creative use of owned digital content (written and visual), live streaming and social media (Facebook, Twitter, Instagram, LinkedIn, Vimeo, YouTube and others as needed)
Regularly conceptualize, pitch and create digital projects and campaigns that reinforce NWS’s position as an online convener working at the intersection of education, arts and technology
Provide digital project management, strategic advice and oversight on best practices for website development, short- and long-term digital projects, online content curation, video storytelling, digital sales campaigns and more
Manage staff or consultants that write and schedule NWS social channels, ensuring consistent quality across tone, messaging and style; contribute to or write content as needed
Uphold NWS commitment to advancing equity, diversity and inclusion in online communications and marketing efforts
Oversee SEO strategy for NWS and NWC
Represent NWS and serve as an expert on digital strategy at meetings, media briefings, conferences and other gatherings
Develop and distribute reports on digital campaigns and projects based on KPI’s for internal and external stakeholders
Research, suggest and build target audiences for digital marketing campaigns based on market research and patron data alongside VP of Audience Engagement, Research and Design
Introduce new tools to improve internal and external communications processes (i.e. Slack, dashboards, analytics, etc.)
Advise on digital marketing strategy and outreach across NWS programs, including: Community Engagement, Artistic Programs, Musician Advancement and Business Development
Train, coach and mentor staff and Fellows in the best practices and use of digital tools
Stay informed of emerging technology and digital trends to ensure early adoption of relevant new tools; collaborate across departments to ensure holistic implementation
Cultivate and strengthen online relationships with donors, community partners, sponsors, Trustees and other external stakeholders; provide content ideas, outreach and performance reports
Bachelor’s degree in communications, journalism, or related field and 6+ years of professional experience managing digital and social media strategy for an organization (nonprofit and/or arts preferred)
Deep understanding of evolving social media, web and storytelling trends and tools
Strong understanding of, and passion for, digital marketing analytics, social listening tools, A/B campaign testing, content planning, S.M.A.R.T. strategy/objectives/tactics/metrics for success as well as an understanding of the traditional marketing/public relations ecosystem and how to connect the dots effectively to drive the institution’s top communications priorities
Deep understanding of user habits/motivations, synthesizing analytics and communicating to leadership in a conversational, concise, and meaningful manner
Deep understanding of social platforms, related demographics and how to leverage in order to amplify the institution’s communications strategy with revenue (via ticket sales and fundraising) being the ultimate ROI
Minimum two years demonstrated supervisory experience preferred
Easily move between being an independent self-starter and collaborative team member
Experience with budget management
Strong written and verbal communication skills
Strong interest/enthusiasm for classical music and the arts
Experience with video and photo editing software such as Adobe Photoshop and Final Cut Pro is a plus
Competitive extensive benefits package includes medical, dental, vision, short- and long-term disability and life insurance; paid time off; employer-matched 401k plan; parking privileges.
Please submit cover letter and resume to email@example.com by Friday, October 18, 2019. Review of candidates will start immediately. No phone calls please.
Note: This document describes typical duties and responsibilities and is not intended to limit management from assigning other work as needed.
About New World Symphony
The New World Symphony (NWS), America’s Orchestral Academy, prepares graduates of music programs for leadership roles in orchestras, ensembles and their communities worldwide through a three-year postgraduate fellowship program focusing on orchestral performance and musicianship, community and audience engagement, and leadership. Under the artistic direction of founder Michael Tilson Thomas, NWS seeks to expand Fellows’ musical and professional horizons beyond their traditional conservatory training. NWS envisions a strong and secure future for classical music and will redefine, reaffirm, express and share its traditions with a many people as possible. Diversity, equity and inclusion is a high priority for NWS as it is a necessary part of that strong and secure future and critical in the preparation of the Fellows for leadership. America's only full-time orchestral academy, NWS has launched the careers of more than 1000 young musicians now enriching lives through innovative artistry around the globe. For more information, visit www.nws.edu.