There's something special about The Coca-Cola Company. There's a sense of pride that comes from building brands people love and making the most of ourselves as a company and as individuals.
In one way, you've known us all your life. Perhaps you even think of Coca-Cola® as an old friend. But old friends can grow in new and exciting ways. Surely you have. And so have we.
We are on a new journey of growth, building on our most formidable assets: our brands, our financial strength, our global reach, our unrivaled distribution system and the strong commitment of our management and employees worldwide.
Our journey focuses on leveraging these strengths to become a truly sustainable growth company and, ultimately, one of the most respected companies in the world.
The time is now.
What do we offer?
The Coca-Cola Company's extraordinary heritage, our leading brands and the global scale of what we do;
The challenge of meaningful work - our unique global system offers constant opportunities to develop world-class skills and a truly international career;
A unique culture where people convert their passion into action;
The kind of competitive compensation you would expect from a world leader.
What do we expect from you?
The ability to contribute, to make a difference and have a tangible impact - turning your passion into action;
Creative and fresh thinking in your work and your life, regardless of your role;
A spirit of collaboration - you thrive when you work with a diverse range of people with different views, perspectives and priorities;
A pragmatic and commercial mindset that understands the challenge of sustainability.
Core Internship Deliverables
The Brand Marketing Intern may be aligned to a business driven project based on current brand needs or potential untapped opportunities that contributes to future business planning. The project is based on clearly defined and complex business opportunities that require data driven analysis, strategic thinking and problem solving to develop a recommendation which will favorably impact the business or a presentation overview of the assigned project. Other critical skills required are creative thinking and consumer insight capability.
INDIVIDUAL CAPSTONE PROJECT: Develop a recommendation which will favorably address a real and complex business issue for a specific brand/category. This project will require the Intern to:
Module A: Conduct an assessment of the business situation and identify key strategic insights, considerations, and support points for their potential recommendation.
Module B: Based on the assessment, create a detailed recommendation and business plan (including but not limited to: specific marketing tactics, research plans, timeline)
OTHER RESPONSIBILITIES – vary by assignment: support the day-to-day Brand operations; consistent with traditional Associate Brand Manager responsibilities (Monthly Business Analysis, Creative Brief Development, Marketing Tactic Reviews)
Successful candidates will exhibit the following skills & attributes:
MARKETING CONCEPTS: Knowledge of and ability to apply basic marketing concepts used in the development of marketing plans. (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation)
THOUGHT GENERATION: Ability to generate new ways of thinking about consumers and applying to businesses (e.g., experiential marketing, intuitive trend forecasting, and product innovation).
Brand Marketing - Summer Internship (1st year MBA Students Only)
COMMUNICATION: Ability to express their ideas clearly, balancing passion with comprehension.
PASSION: Passionate about consumer marketing and The Coca-Cola Company
Education requirement: Must be a 1st year MBA student
Travel: Summer internships may require limited travel based on assignment
Work Location: The Coca-Cola Company Headquarters in Atlanta, GA; in addition to a competitive salary, a stipend for temporary living is provided with the internship
Internal Number: R-33858
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. In addition to our namesake Coca-Cola drinks, some of our leading brands around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to the world. That starts with reducing sugar in our drinks and continuing to introduce new ones with added benefits. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates and bringing economic opportunity wherever we operate. Together with our bottling partners, we employ more than 700,000 people around the world