The Assistant Brand Manager provides support with brand direction, development and execution of brand marketing programs. Assists with review of market research to anticipate competition and market trends and translate consumer attitudes into new branding directions. Assists with communication of brand strategies to Marketing Services, Sales, R&D and other departments. Ensures alignment of brand strategy with corporate marketing plan. Works with other departments to help develop advertising and promotional programs, pricing, positioning, and packaging. Assists in planning and coordination of product launch.
Continuously monitor the performance of assigned brands using sales reports and research (IRI, Nielsen, MDSS) data. Apprise management of significant changes. Ensure current knowledge of the competitive environment via outside sources
Assist with the development of annual marketing plan for assigned brands. Includes business review, development of alternative/contingency plans, and overall strategy for the brand. Assist with the preparation of quarterly and annual operating plan reviews
Assist with the development and execution of major consumer promotions and trade programs designed to gain volume, market share and profits.
Maintain ongoing communication with Field Sales personnel to learn about changing market conditions and modify promotion programs to support market changes
Work with Market Research, R&D, Finance, and Manufacturing to identify and produce possible line extensions that can add incremental dollar and case volume to the franchise.
Participate in advertising agency meetings with brand's advertising agency to include any necessary preliminary and follow-up work.
BS/BA (Business, Social Sciences - Psychology, Sociology, Economics)
Ability to analyze research data and make decisions designed to generate incremental sales and profits
Knowledge of wide variety of specific promotion vehicles and vendors which may be usable in certain situations
Demonstrated leadership and organization skills
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.
Henkel operates worldwide with leading innovations, brands and technologies in three business areas: Adhesive Technologies, Beauty Care and Laundry & Home Care.
Founded in 1876, Henkel looks back on more than 140 years of success. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, employs more than 53,000 people globally and counts among the most internationally aligned German-based companies in the global marketplace.
We want to create value – for our customers and our consumers, for our teams and our people, for our shareholders as well as for the wider society and communities in which we operate. Our vision at Henkel is to be leading with our innovations, brands and technologies. For us, “leading” exceeds the definition of being the number one in terms of market share or size. While strong positions in attractive markets are important, it takes more to be “leading with innovations, brands and technologies." It requires leadership in value creation, responsiveness to volatile m...arkets, and changing customer and consumer demands as well as in innovation, quality, service and sustainability.