The Marketing/Communications Director is responsible for overseeing the Marketing and Communications activities in the CHRISTUS Trinity Mother Frances Health System, which includes eight hospitals, 34 clinic locations, emergency medical services and many other facilities and programs.
This position is responsible for supporting marketing and communication activities in the ministry for both new and existing services to achieve strategic growth and improve the health and wellbeing of those we serve. This position oversees a broad range of marketing and communication activities relative to the strategic direction and positioning of the organization and its leadership that promote, enhance and protect brand reputation and enable the organization to become the partner of choice.
Under the direction of the system's VP of Strategic Marketing and VP of Communications and Public Affairs and the Trinity Mother Frances president and CEO, the Director will plan, budget and implement marketing, advertising, branding/signage, communications and PR tactics to increase/maintain the value/perception of the brand and grow health care and retail services. The Director will be responsible for overseeing Trinity Mother Frances executive communications support, special events, sourcing and identifying impactful content, internal communications, internal signage and some types of physician marketing and communications support.
The Director must have strategic reasoning skills and a deep understanding of the local health care market, as well as the ability to work with a variety of key stakeholders to direct and inform Marketing/Communications campaigns and activities. The Director must monitor market dynamics and the competitive landscape to achieve a competitive advantage, as well as to provide timely and responsive changes to Marketing/Communication plans, tactics and messaging as appropriate.
The Director is in a position to interface daily with various publics and constituents, including senior leadership at the system and market levels, community and political leaders and CHRISTUS Trinity Mother Frances Associates. The Director will be privy to and responsible for protecting the integrity of confidential corporate information, including strategic plans, financial information, risk management situations and patient information. The Director is called upon to make significant judgment calls in relation to events and materials that represent CHRISTUS Trinity Mother Frances positively and consistently, and to speak on the ministry's behalf.
Bachelor's degree in communications, public relations, marketing, business or related field required. Master's degree preferred.
Proven track record working in a matrixed, collaborative environment working with multiple stakeholders.
Demonstrated ability to problem solve and be supportive/innovative in the process of change; strong human relations skills with an ability to handle difficult/sensitive issues with regard to confidentiality.
Demonstrated success in collaborating with other key leaders, including excellence in customer service and customer satisfaction and the ability to maintain high Associate engagement and satisfaction.
Demonstrated understanding of financial operations and ability to meet/exceed expectations on an ongoing basis.
Ability to make effective presentations to various stakeholders including physicians, senior leadership, governance, and external constituents.
Highly organized and detail-oriented with excellent project management skills.
Excellent oral and written communication skills including creative approaches to internal and external marketing and communication platforms. Must possess a professional demeanor.
Ability to effectively engage, manage and grow a team of direct reports.
Ability to use a computer for extended periods of time, including word processing, presentation, spreadsheet, and other various programs.
Ability to work extended hours on occasion, including some weekends and evenings.
Ability to prioritize work, with little supervision, set priorities, create schedules and meet deadlines. Must be able to work rapidly, under pressure, and with frequent interruptions.
Ability to handle confidential information responsibly.
Familiarity with Tyler market and local health care politics preferred but not required.
Ten or more years of progressive leadership experience in marketing, corporate communications and public/media relations including a solid understanding of digital technology, industry trends and overall knowledge of media landscape.
Health care experience highly preferred. Experience at an advertising or public relations agency may be helpful.
Internal Number: 70039229
About CHRISTUS Trinity Mother Frances
Meet a health care system inspired by incredible individuals. At CHRISTUS Health, we deliver a complete healing experience that respects the individual. We serve our communities with dignity. And with a good deal of admiration.CHRISTUS Health is a faith-based, not-for-profit system made up of more than 600 centers, including long-term care facilities, community hospitals, walk-in clinics and health ministries. We are a community 45,000 strong, with over 15,000 physicians and medical staff providing individualized care.
