Join the team at Keurig Dr Pepper and build a career with flavor! Our employees have an entrepreneurial and creative spirit, and we offer tremendous opportunities for every employee to contribute and excel as part of our action focused team.
As a member of the Insights team, this position is expected to bring the consumer perspective to marketing decision making around branding strategy, positioning, communication strategy, targeting and innovation. This role will be responsible for utilizing consumer research tools that help extract insight for the Keurig Dr Pepper brands, and will work in partnership with Brand Marketing in the development of strategies for all consumer touch points (communication, packaging, innovation, etc.). This position will report to the Manager of Consumer Insights.
Analytics- Represent the consumer POV across critical strategic decision-making; fill the role of strategic advisor to the brand management team
Project Management- Manage consumer research projects including but not limited to focus groups, one-on-ones, internet research, and quantitative research. Work with marketing partners (internal and external) to craft communication strategies/and creative briefs guided by a deep understanding of the relationship between consumers and our brands
Category & Consumer Expert- Monitor category consumer perceptions and competitive trends to help develop competitive advantage and unique positioning in marketplace. Provide implications and business recommendations to category brand team on all new opportunities
Communication- Communicate (via writing and presenting) salient implications and recommendations from detailed research reports
Research- Independently manage research projects, leveraging organizational skills, communication skills, and strategic thinking
Four year college degree in Business, Marketing, Economics, Psychology
Currently pursuing an MBA in Marketing or Market Research
Research experience on the manufacture/client side a plus.
Consumer packaged goods, beverage experience a plus.
Ability to demonstrate strong analytical and project management skills
Strong computer skills with excel and power point
Ability to multi-task in a cross functional environment
Knowledgeable in the use of syndicated marketing research databases (e.g. IRI, Nielsen, and household panel, MRI, SIP) a plus.
Experience in study design, management and application of the following types of marketing research: o Concept tests, product tests, awareness and usage/usage and attitudes, positions, segmentation, communications/advertising, qualitative research, store scanner data analysis, consumer tracking, ethnic targeted marketing research a plus.
Drive to have an impact – with results orientation
High intellectual curiosity – always striving for solutions
Energy and passion – do what it takes to maximize their own experience
Ability to aggressively push and agenda
Strong analytics including ability to analyze syndicated and internal business reports
Strong project management experience – executing a project from start to finish
Ability to spot potential issues, develop solutions and drive change
Strong interpersonal skills and ability to influence throughout the organization (i.e.; cross-functional teams and senior leadership)
Strong interpersonal and communication skills
Build team relationships – know when to lead and be led
Deal with conflict/different views constructively
Internal Number: 2019-12847
About Keurig Dr Pepper
Keurig Dr Pepper (NYSE: KDP) is a leading coffee and beverage company in North America, with annual revenue in excess of $11 billion. Formed in 2018 with the merger of Keurig Green Mountain and Dr Pepper Snapple Group, we have leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and we market the #1 single serve coffee brewing system in the U.S. We have an unrivaled distribution system that enables our portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. We have more than 25,000 employees and more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.