Join the team at Keurig Dr Pepper and build a career with flavor! Our employees have an entrepreneurial and creative spirit, and we offer tremendous opportunities for every employee to contribute and excel as part of our team.
As an Associate Brand Manager you will analyze, develop and implement consumer brand marketing annual plans and contribute to strategic plan development. Manage marketing budgets in order to reach volume and profit targets. Manage communication to field and bottlers on brand programming and successes.
Analysis - Responsible for on-going analysis supporting brand initiatives. Use brand, industry and consumer information resources to identify business issues and opportunities and to develop strategic and programming recommendations to achieve brand goals. Provide timely and comprehensive analysis of objectives, execution, and future planning implications. Develop implications and program recommendations for management.
Project Management - Lead and manage designated brand initiatives. Develop objectives, spearhead programs across multiple groups, develop and communicate all consumer, bottler and field materials, and manage agency execution. Assist in all aspects of brand including advertising, point of sale, local programs, national sales meeting planning, frequent bottler meeting planning, and promotion development.
Consumer Expert - Ability to take consumer insights and translate them into actionable consumer driven marketing plans. Understand and communicate brand's unique selling propositions to key stakeholders - internal KDP departments, field sales, bottlers, retailers and consumers. Ensure trademark consistency in all communications.
Business Planning and Budgeting - Assist Brand Manager in development of annual marketing plan, including: consumer strategy, creative, local program development and national sales meeting and bottler meeting presentations. Own and actively manage marketing budgets, cross- functional alignment, and end-of-year budget performance. Coordinate with finance to research and adjust inappropriate budget entries.
System Communication - Communicate with the field, bottlers, and retailers to secure market approach, manage in-market activities, research/report on local market conditions and implement programs.
Special Projects - Manage special projects as needed (e.g., PR events, market research projects, competitive sell stories).
Four year college degree in Business, Marketing, Economics, Psychology
Consumer research experience on the manufacture/client side a plus
Consumer packaged goods, beverage experience a plus
Ability to demonstrate strong analytical and project management skills
Strong computer skills with excel and power point
Ability to multi-task in a cross functional environment
Knowledgeable in the use of syndicated marketing research databases (e.g. IRI, Nielsen, and household panel, MRI, SIP) a plus.
Drive to have an impact – with results orientation
High intellectual curiosity – always striving for solutions
Energy and passion – do what it takes to maximize their own experience
Ability to aggressively push and agenda
Strong analytics including ability to analyze syndicated and internal business reports
Strong project management experience – executing a project from start to finish
Ability to spot potential issues, develop solutions and drive change
Strong interpersonal skills and ability to influence throughout the organization (i.e.; cross-functional teams and senior leadership)
Strong interpersonal and communication skills
Build team relationships – know when to lead and be led
Deal with conflict/different views constructively
Internal Number: 2019-12846
About Keurig Dr Pepper
Keurig Dr Pepper (NYSE: KDP) is a leading coffee and beverage company in North America, with annual revenue in excess of $11 billion. Formed in 2018 with the merger of Keurig Green Mountain and Dr Pepper Snapple Group, we have leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and we market the #1 single serve coffee brewing system in the U.S. We have an unrivaled distribution system that enables our portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. We have more than 25,000 employees and more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.