Company Summary: The Women’s Transportation Seminar International (WTSI) is an international organization dedicated to the professional advancement of women in transportation. WTSI attracts, sustains, connects and advances women’s careers to strengthen the transportation industry. With over 8,500 members in 58 chapters across the United States and Canada, WTS provides unprecedented access with members representing the highest levels of the transportation industry and offers programs attracting emerging leaders to careers in STEM. WTSI is helping women find opportunity and recognition in the transportation industry.
Position Summary: This position, reporting directly to the Executive Director but with daily oversight from the Communications Manager, is a hybrid position of both a digital design and communications specialist, and a data analyst. This person will work across all departments of WTS to collect, manipulate, and translate data into clear and actionable reports. The position will also support the Communications department through digital design, email marketing, website and social media management and content creation. We are seeking a strategic, organized, creative professional who is a team player. This person should be a self-starter and great at problem solving.
Essential Duties and Responsibilities:
Digital Communications
Email Marketing
Drafts copy for email including TranShort Newsletter, blogs, website pages, surveys, testimonials and social campaigns
Creates landing pages and forms to track leads and engagement
Facilitates the management and measurement of marketing initiatives through marketing automation platforms and other tools.
Works with Manager (Communications and Programs) to identify content for email drip campaigns
Perform A/B testing across all digital marketing channels and maintain A/B testing calendar
Monitor and prevent any deliver-ability issues in email campaigns
Website/ Social Media
Analyze website data based on traffic sources, patterns, navigation, etc.
Develop reports and dashboards to track marketing and program campaigns
Compile and present SEO guidelines and other helpful resources for chapters
Assist managing vendor relationships
Deliver monthly report and metrics
Draft social media content and monitor mentions and other social media opportunities
Update the wtsinternational.org webpage with relevant events, blogs, and achievements
Support campaigns by creating graphics, sourcing content, and placing ads
Data Analyst
Membership
Analyzes records and information in various media formats to determine the evidential and historical value
Run and produce membership reports
Manipulate and interpret membership data to create visually appealing reports on membership demographics and trends.
Assist in maintaining digital assets through membership portal and association management software.
Event Analytics
Using event management platforms like Association Management Software and Cvent to analyze session data, attendee tracking, registration and check-in, lead capture, date filters, and run comparison reports
Work with Engagement Specialist (Events) to analyze performance of event participation and marketing campaigns
Align events with marketing and communications plan
Provide data for attendee recruitment strategies
Industry Trends
Analyze transportation and women's issues research to determine trends
Create easily digestible reports and graphs feature current trends
Qualifications: The ideal candidate will possess a Bachelor’s degree in marketing, communications, advertising, economics, statistics or related field with an excellent work record and 0-2 years experience. Advanced MS Excel Knowledge. Ability to analyze web and app performance, website behaviors, usability and effectiveness of functionality. The ideal candidate can problem solve and think critically about the optimal means to publish key performance indicators, reports, and dashboards in ways that are clear and actionable. Experience visualizing multiple disparate data sets into one cohesive digital story, and ability to translate business insight gained using web analytics platforms into actionable marketing strategy. Strong understanding of analytics software like Google Analytics. Excellent communications skills and attention to detail. A team player that understands the culture of collaboration.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Supervisory Responsibilities: None
Work Environment and Physical Demands: While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle or feel. The employee is frequently required to talk or hear. The employee is occasionally required to stand, walk, reach with hands and arms and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision. The noise level in the work environment is usually moderate.
The above job description is not intended to be an all-inclusive list of duties and standards of the position.
About WTS International
The Women’s Transportation Seminar International (WTSI) is an international organization dedicated to the professional advancement of women in transportation. WTSI attracts, sustains, connects and advances women’s careers to strengthen the transportation industry. With over 6,500 members in 57 chapters across the United States and Canada, WTS provides unprecedented access with members representing the highest levels of the transportation industry and offers programs attracting emerging leaders to careers in STEM. WTSI is helping women find opportunity and recognition in the transportation industry.
