UDR, Inc. and its affiliated companies are one of the nation's largest owners and managers of residential apartment communities with a mission of offering remarkable apartment homes in the most desirable locations throughout the United States.
Being an industry leader makes us the employer of choice for career minded individuals. Come join the team!
GENERAL SUMMARY OF DUTIES: Manage the sales, pricing, resident renewal and marketing strategies for assigned communities within a district or area. Maximize activities that directly impact revenue and occupancy. Assist the Regional Manager in the formulation and implementation of broad strategies and operational tactics to enable the district to outperform peers. This job is not a leasing/renewal focused job, this position will motivate and direct the leasing team to achieve occupancy goals. May be assigned to work with various communities in the District at the request of the Regional Manager.
SUPERVISION RECEIVED: Reports directly to the Regional Manager or Area Director
SUPERVISION EXERCISED: May have a team of Leasing Consultants
Compile and evaluate data to strategically project and develop successful market strategies to achieve budged/target occupancy.
Proactively seek out new and maximizes the current outreach marketing efforts. Utilize appropriate metrics to determine effectiveness, and make appropriate adjustments to promote the communities, increase traffic, and achieve budget/target occupancy goals.
Work in conjunction with the Regional Manager(s) to set and apply rental rates to achieve budgeted revenue goals.
Make strategic planning recommendations to the Regional Manager and Community Directors to maximize the community’s strengths and resources, including collaboration on rent growth, leasing efforts, occupancy, and resident retention.
Motivate sales team to achieve the highest ranking within their market’s peer group. Manage the sales team performance in accordance with company policies, values, and business practices.
Conduct regular sales meetings.
Develop, implement, and maintain a Customer Management system to maximize retention and optimize revenue growth by focusing on renewing and servicing residents throughout the lease cycle.
Develop and implements short and long-range marketing plans and innovative, state-of-the-art marketing strategies by using various Internet web sites for outreach marketing efforts. Create cost-effective advertising strategies, resident referral programs, and other initiatives that generate traffic.
Work with the call center to coordinate leads and manage appointments for sales team. Ensure that all leads are followed through until considered “dead”.
Provide superior customer service to internal and external customers.
In conjunction with the Community Directors, insure ready units, curb appeal, amenities, and show trail and overall marketing of the community are of the highest quality.
Provide competitive market research, analysis, and recommendations on revenue management to ensure highest level of occupancy and renewals.
Negotiate advertisements and represents the Company and communities at various trade shows and other forums.
Hire and train new staff and develop staff to maximize potential.
Supervise direct reporting staff in accordance to overall company policy.
Monitor staff performance including performance reviews and address performance problems through corrective action and dismissal.
Approve time records and requests for time off.
Assist direct reporting staff to address and resolve concerns or complaints involving job duties and job descriptions, performance standards, relations with coworkers, relations with supervisors and managers.
Knowledge of organizational and community policies and procedures. Knowledge and understanding of business concepts and research principles, processes, and techniques. Knowledge of the principles of strategic business decision-making. Ability to apply policies and procedures to solve everyday and/or complex Company issues.
Demonstrated understanding of lease-up developments, operations processes and concepts. Demonstrated ability to develop and coach sales and marketing tools and information. Must know and follow the Fair Housing laws. Ability to manage multiple projects, set priorities, exercise sound judgment and clearly communicates findings and advice.
Ability to market and lease up communities using several media sources to maximize occupancy. Ability to maximize internet usage for lead generation, promotion and sales. Ability to complete and apply all of the provided sales training and make sure all Sales Associates complete and apply all sales training.
Ability to develop and prepare business analysis and plans. Knowledge of fiscal management and office management techniques. Ability to read, analyze, and interpret financial reports and legal documents. Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to work in a fast paced environment and handle multiple projects simultaneously to meet critical deadlines. Ability to travel, when applicable. Ability to apply concepts of basic algebra and statistics.
Motivating, developing, and directing people as they work, identifying the best people for the job. Ability to apply the principles and practices of work leadership and management. Ability to establish priorities and coordinate work activities. Demonstrated leadership abilities.
Ability to quickly develop strong internal working relationships. Performs duties that require considerable initiative, independent judgment, and strong communication skills. Demonstrated ability to communicate effectively with company manager, customers and employees. Ability to respond to common inquiries or complaints from subordinates, residents, or members of the business community. Ability to create, compose, and edit written materials.
Highly proficient in the use of the internet and internet searches. Skilled in the use of spreadsheets, relational database, and word processing software. Ability to process computer data and to format and generate reports.
EDUCATION AND EXPERIENCE:
Bachelor’s Degree in Business, related field, or its equivalent, preferred. In lieu of degree, equivalent experience in property management, rental operations, or related business operations is required.
Minimum of three years’ supervisory experience, preferably in property management, rental operations, or related business operations.
Minimum of five years’ demonstrated sales or marketing experience, preferably in property management, rental operations, or related business operations.
Real Estate license is preferred.
Must have and maintain a valid driver’s license unless otherwise noted.
About UDR Inc.
EMPLOYER OF CHOICE
UDR, Inc. is one of the nation's largest owners and managers of residential apartment communities.
When you become a member of our team at UDR, you’re joining one of the nation’s leading multifamily real estate investment trusts with demonstrated success managing, buying, selling, developing, and redeveloping attractive real estate properties across the country. UDR is an established real estate investment trust on the New York Stock Exchange and publicly traded since 1972. As an industry leader, we’re an employer of choice for career-minded individuals looking for great opportunities.