The Association of Zoos and Aquariums (AZA) has an exciting opening for a Coordinator, Event Sales. This position will coordinate the sale of exhibits and advertising to commercial members and non-members, as well as other affiliated organizations. The Coordinator, Event Sales will have a deep understanding of why organizations should exhibit at the AZA Annual Conference, Mid-Year Meeting, advertise with AZA, and support various activities throughout the year. The Coordinator will be an active member of the Events Team and the Member Services Department, reporting to the Director, Business Development and Marketing. The AZA Annual Conference is held in early September and attracts 3,000+ attendees and 250+ exhibiting companies. The Mid-Year Meeting is early spring and attracts 1,000+ attendees and 35+ exhibiting companies. Travel is required for both.
Essential Duties and Responsibilities
In collaboration with the Director, Business Development and Marketing, this position is responsible for the:
Fulfillment of exhibiting, advertising and sponsorship sales for all AZA conferences and meetings.
Analysis and development of new business strategies for exhibits, advertising and sponsorship, converting prospects into clients across all platforms.
Management and fulfillment of collateral for exhibit, advertising and sponsorship sales, including the procurement of onsite signage and materials.
Coordination of ad contracts, artwork, placement and tear-sheet delivery for both conference publications and Connect magazine.
Customer service, management of email and phone inquiries, as well as in-person support during AZA conferences and meetings.
Member service support of Commercial members with inquiry and request throughout the year, including the development and delivery of their targeted, monthly e-newsletter.
Administrative and operational duties supporting the successful acquisition, fulfillment, billing, and revenue collection associated with exhibit, advertising and sponsorship sales.
In collaboration with the Events Team , develop exhibit hall floor-plans and pre-conference planning materials, including communications, service kits and reminders.
Administering the sales modules in Netforum and eShow. Ensure accurate record keeping, maintenance and data quality.
Surveying, analyzing and evaluating performance and trends of all marketing and promotional efforts to grow outside sales for conferences and meetings.
Providing quality assurance reviews of advertising specs in printed publications.
Minimum Qualifications (Knowledge, Skills, and Abilities)
Knowledge, Skills And Other Characteristics
Demonstrated skills in the use of the internet applications, databases and CRM tools (Excel, eShow/Netronix, Salesforce.com and NetForum preferred) to gather and analyze data.
Excellent verbal and written communication skills, with a high-level of customer service.
Creative problem solver with superior organizational skills, analytical abilities, strong attention to detail, and ability to handle multiple projects.
Self-motivated with ability to work independently.
Ability to work well under pressure in a fast-paced environment while meeting deadlines.
Skill in establishing and maintaining effective working relationships with staff, members and vendors.
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
Willingness to travel.
Minimum Training And Experience
2-3 years direct experience or equivalent working in administration of events, business development or sales. Non-profit, Association background preferred.
Experience working with third-party vendors, including general service contractors and exhibit sales technology providers.
Proficiency with Microsoft Office (Word, Excel)
Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.
About Association of Zoos & Aquariums
Founded in 1924, the Association of Zoos and Aquariums is a nonprofit organization dedicated to the advancement of zoos and aquariums in the areas of conservation, animal welfare, education, science, and recreation. AZA is the accrediting body for the top zoos and aquariums in the United States and eight other countries. Look for the AZA accreditation logo whenever you visit a zoo or aquarium as your assurance that you are supporting a facility dedicated to providing excellent care for animals, a great experience for you, and a better future for all living things. The AZA is a leader in saving species and your link to helping animals all over the world. To learn more, visit www.aza.org.