Every seven minutes someone in America becomes blind or visually impaired – there are an estimated 8 million blind or visually impaired individuals in the United States alone. With continued medical advancements, various possibilities for managing sight loss and for restoring sight are available, including corneal transplantation. The Eye Bank Association of America (EBAA) is a not-for-profit organization of eye banks dedicated to the restoration of sight through the promotion and advancement of eye banking and corneal transplantation.
As the Communications Manager for EBAA, you will raise the visibility and profile of the incredible work that our members do – literally giving the gift of sight and enabling blind people to see. You will report to the president & CEO to formulate, implement, and manage EBAA’s overall communications plan. Your work will inform our members of our activity on their behalf, increase the visibility of the brand, promote programs and services to both internal (members) and external (media and the public) audiences, increase our social media presence (including cross promotions with our members), and where appropriate, increase our engagement with media outlets (particularly around member accomplishments and national campaigns).
As a staff of seven FTEs and one consultant, EBAA is a highly engaged and collaborative organization where we all work closely together to achieve results. You will coordinate with your colleagues across EBAA to ensure member engagement and collaborate with member organizations regarding cross promotions, campaigns, and branding efforts. You will also be charged with leading the campaigns for annual events, including our annual Run for Vision and Eye Donation Month. You will manage the creation, design, and publication of meeting materials, including PowerPoint templates, programs, meeting app graphics, and signage.
You will oversee the EBAA website, keeping content fresh and increasing functionality and user-friendliness. You will craft and manage the editorial calendar as you oversee the production of our newsletters and other publications. You will format, edit, and distribute Focal Point, our bi-weekly legislative and advocacy update; Insight, our monthly electronic member newsletter; and our Annual Report. You will also serve as the point of contact to the editorial board of the International Journal of Eye Banking, helping to enhance its visibility and reach.
EBAA is the nationally recognized accrediting body for eye banks. Eye banks are unique because they recover, evaluate, and distribute tissue for transplantation, research, and education. Working closely with corneal surgeons, they provide the precious gift of sight from donor to recipient, ensuring a safe and efficient process.
Eye banks have a long and proud history. They have been the stewards of the gift of sight throughout the world for over seven decades. The first corneal transplant was performed in 1905, and the first eye bank opened in New York in 1944. The opening of the New York bank marked the first organized attempt to facilitate the transfer of tissue from donor to patient; today EBAA represents 75 U.S. and 15 international eye banks. Thousands of corneal transplants are performed every year across the country, restoring sight to young and old alike, with approximately 75,000 grafts provided for transplant last year.
Responsibilities of the Communications Manager
Formulate EBAA’s overall communications strategy including public relations, branding, and design.
Oversee EBAA’s website, keeping content fresh and up-to-date and making recommendations for increased functionality.
Develop EBAA collateral materials for use in program and product promotion and advocacy efforts with attention to the consistency of branding and message.
Consult with staff on how best to communicate association activities and programs.
Track and report on the success of various efforts.
Format, edit, and distribute Focal Point, EBAA’s bi-weekly legislative and advocacy update with content provided by the director of regulations and standards.
Conceptualize, develop, edit, and distribute Insight, EBAA’s monthly electronic member newsletter, using relevant articles from staff and writing other content as needed.
Work with the director of meetings and director of education to create, design, and publish meeting materials including PowerPoint templates, programs, meeting app graphics, and signage.
Distribute email updates to members regarding association events, programs, and services.
Maintain the EBAA website, conducting periodic reviews to refresh content and keep up with user experience principles and best practices.
Package and distribute the quarterly International Journal of Eye Banking online publication with content from the editorial board.
Spearhead the creation, content, design, and publication of the Annual Report.
Establish a schedule for posts to Facebook, Twitter, and other platforms.
Create and publish content daily or as often as appropriate.
Work with EBAA members to develop content and to link to or re-post appropriate posts on their pages.
Develop specific campaign/programs to coincide with EBAA meetings, events, and educational programs or to support our advocacy efforts.
Work with EBAA's public relations vendor to develop strategies to increase public awareness and appreciation for organ/eye/tissue donation and transplantation.
Build a list of contacts with appropriate media outlets within and outside the transplant community to whom stories can be pitched and placed.
Cultivate relationships with relevant media and communications counterparts at other transplant and healthcare organizations.
Spearhead EBAA’s Eye Donation Month program.
Qualifications of the Communications Manager
3 to 5 years of experience in communications, public relations, and/or marketing, preferably in a nonprofit environment.
Must have experience developing and implementing a comprehensive communications plan, including social media, email campaigns, and annual reports.
Must know how to create communications standards and maintain consistency across the organization.
Must have a demonstrable understanding of the principles and execution of social media strategy.
Experience with WordPress (or similar CMS experience) required.
Experience with Informz, netFORUM, InDesign, Photoshop, or other design tools preferred.
Attributes of the Communications Manager
Resourceful with great follow-through. You take things from start to finish. You know how to bring committee goals to fruition. When you say, “I’ll get that taken care of and get right back with you,” you do. You take delight in exceeding others’ expectations.
Creative. You understand the big picture and seize opportunities as they arise. You are intellectually curious and a strong consensus builder; you consistently identify new ways to do things better.
Forward-thinking. You think ahead and are creative, innovative, and focused on long-term priorities while having a keen ability to seek out relevant information and decide appropriate steps to get desired results. You go beyond knowing what needs to be done to understanding why it needs to be done.
Excellent communicator. You communicate just as clearly in copy as you do in person – you are concise, accurate, and effective. You have excellent oral, written, and editing skills.
Collaborative. You communicate and coordinate effectively at every level, building consensus for key initiatives. You share information, work cooperatively, seek out relevant information, decide the appropriate steps, and get the desired results. While you take direction and suggestions from your colleagues, you’re also known for your leadership, poise, and diplomacy.
Inquisitive and willing to take initiative. You like learning new things and like to collect and share information. You also don’t wait for things to happen – you initiate action and make things happen.
Mission-oriented. You care profoundly about serving people. You are committed to “doing good” and to the mission of EBAA.
Organized. You are able to juggle multiple tasks, allocate and optimize resources, and manage timelines. You bring order to competing priorities and keep things running smoothly. You have command of both the process and the details. And you implement the details.
Flexible. You smoothly manage through ambiguity and can easily shift gears, reprioritize, and stay focused on key priorities. You understand that small-staff associations require staff to have a “whatever it takes” approach to their job responsibilities.
What’s Attractive to the Right Communications Manager Candidate?
This role has a direct impact on the continued success of the organization.
This is a highly visible, collaborative position where you will have direct access to your colleagues across the association, who will appreciate your contributions toward the mission. We work and win together as a team. None of us can create these successes on our own.
You will work closely with engaged and supportive volunteer members who are passionate about their work and appreciative of EBAA staff’s efforts to advance their mission.
You are literally helping to give the gift of sight – your work will help our members provide safe and effective services, which in turn will ensure that more than 75,000 people this year can see again.
You have a lot of control over your day – this is a highly autonomous role where we trust you to do your work and we rely on you to identify opportunities for new products and services.
You are in an organization where, as a staff of eight, we work in close partnership with each other and support each other’s work. You have the opportunity to work on a variety of projects and to continue to learn and grow in your profession.
We offer competitive compensation and a generous benefits package that includes fully paid medical insurance, dental, vision, and life insurance, the ability to telecommute one day per week, flexible work hours, and health and wellness benefits.
We have a great office location in downtown DC, easily accessible to two Metro lines.
To Apply for the Communications Manager position:
Simply email your resume to Ellen Greenwood at firstname.lastname@example.org with “EBAA – Communications Manager #2019-2480 ASAE” as the subject of the email. Please include your resume as a Word or PDF attachment to the email and paste your cover letter in the body of your email.
Staffing Advisors has been engaged to find the right candidate and is committed to helping create a diverse work environment for our client. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other basis protected by law. This position may require pre-employment screening potentially including a criminal background check, verification of academic credentials, licenses, certifications, and/or verification of work history.