This is a professional position in the Brand and Engagement department, reporting to the Sr. Director, Media Strategy in which the manager executes an enterprise-wide social media strategy and manages the day-to-day social media activities of the Institute. The manager works to promote the Institute’s mission and raise the profile of the organization across all social media channels and to integrate activities and promotions across those channels.
Social strategy and planning:
Develop and coordinate execution of an Institute-wide social media strategy to increase the Institute’s engagement efforts on behalf of its campaigns, initiatives, partners, and chapters/components.
Coordinate with the Sr. Director, Media Strategy, Marketing, and Digital Content Managers to support the Institute’s marketing. digital and print publishing efforts.
Consistently ensure the Institute is using the most cutting-edge technologies and tactics to communicate through social channels. Adhere to a social media budget and participate in all related consultant engagements.
Social content development and management:
Develop and maintain editorial calendars for Institute initiatives, events, and campaigns.
Customize, curate, and schedule engaging content for each social media platform.
Collaborate with media relations to effectively promote Institute awards and initiatives.
Run analytics reports and continuously optimize content plans based on performance and metrics.
Leverage social data and analytics tools to report, resolve questions, and evaluate effectiveness of social media activities/content.
Produce monthly, quarterly and annual reports on social media engagement.
Social community development and management:
Oversee the day-to-day management of the Institute’s social media platforms.
Work closely with the Institute, components and members to identify, engage and implement opportunities and creative solutions for growing an online community.
Create and implement live/real time community engagement strategies for Institute initiatives, events, and campaigns.
Collaborate to include engagement priorities in projects and initiatives involving other digital properties (such as app development).
Monitor and respond to social media inquiries with approved messages.
Monitor market changes and emerging developments, issues, and best practices relating to social media use and community development..
Support the Institute’s public awareness campaign by uploading blog posts and determining optimal sharing opportunities on all platforms where AIA is active.
Seek out new, appropriate social media tools and practices.
Other duties as assigned.
Participate in cross-functional teams and collaborate with AIA chapters/components and key stakeholders on Institute teams to create engaging social content.
Monitor and comment on social media trends and applications.
Network with Institute chapter/component communications staff; provide training and resources to empower them to use social media on a more significant engagement level, leveraging the Component Communications Network.
Provide social media training resources, guidelines, and policies to Institute staff and components.
AIA Marketing and Communication Team Members
Component Executives and Component Communications Network
AIA volunteer leadership and AIA members (in general)
Demonstrated proficiency using social media platforms Twitter, Facebook, Pinterest, Instagram, YouTube, and LinkedIn, and Snapchat.
Demonstrated proficiency using social media tools such as Hootsuite and TweekDeckto achieve Institute goals.
Familiarity with social media analytics tools such as Simply Measured and Google Analytics.
Ability to relate to online communities in an engaging, compelling way through social platforms and social content.
Considerable knowledge of website strategies.
Excellent editing, writing, research, organizational, and proofreading skills.
Basic knowledge of HTML and familiarity with Web editing tools; experience using Web content management system (CMS) tools.
Knowledge of SEO and use of metatags for better search results, Microsoft products (Windows, Word, Excel, Outlook, and PowerPoint).
Ability to meet and enforce tight deadlines.
High degree of people management and development skills and demonstrated ability to work well with cross-departmental team.
Bachelor’s Degree in Journalism, Communications, Marketing, or related field plus 4-5years of professional experience in social media management of multiple channels, including Executive Voice channel management along with a deep understanding of social media writing, promotion and interaction with partner organizations and membership. Experience in and/or a passion for architecture desired.
Internal Number: AIAMGRSM051719
The AIA, in existence for more than 150 years, works to advance the value of architects and architecture and increase the living standards of people by improving their built environments. The AIA, with a membership of over 90,000, is the largest voice of the architectural community.
*Educating the public to strengthen the value of architects and the overall role of the profession in the building industry. *Using our influence in legislative and regulatory concerns that affect and potentially govern the professional lives of architects. *Researching new job markets and new career specializations to ensure architects can meet society's needs now, and in the future. *Expanding the architectural knowledge base as changes in the profession occur. *Offering a network for support and information exchange with colleagues and industry professionals across the country and the globe.