ABOUT PARK AVENUE ARMORY: Part American palace, part industrial shed, Park Avenue’s mission is to support unconventional works in the visual and performing arts that need non-traditional spaces for their full realization, enabling artists to create, students to experience, and audiences to consume epic and adventurous presentations that cannot be mounted elsewhere in New York City. Since 2007, the Armory has produced a number of unforgettable, unconventional, and immersive programs by visionary world-class artists, directors, and impresarios who provide extraordinary experiences in a range of art forms. TheNew York Times has noted that: “few cultural institutions have been as adept at pushing the cultural FOMO button, triggering that ‘fear of missing out’ that New Yorkers hate…”.
Led by Pritzker Prize-winning firm Herzog & de Meuron, the Armory has undertaken a $215 million, multi-year revitalization project that combines detailed and sensitive restoration of some of New York’s most important historic interiors with a dynamic contemporary renovation. Building upon its adventurous and wide-ranging programming, the Armory also offers an arts education program for underserved public school students that is an essential part of its mission, offering free performances and multiple workshops for every production, 14,000+ hours of mentored and rigorous internships, and job training and intense school partnerships. For more information about this one-of-a-kind venue please visit armoryonpark.org.
THE OPPORTUNITY: Reporting to the President/Executive Producer, the Director of Marketing is responsible for ticket sales for all Armory productions and building new and nurturing existing audiences for a wide array of programming. This position also serves as a brand ambassador for the organization, overseeing the execution of materials that meet the brand identity and design aesthetic of the organization, while generating contextual content in the Armory voice in a wide range of mediums. The Director of Marketing oversees the Digital Marketing Manager, the Press and Editorial Manager, and several contract consultants.
FUNDING: The Armory continues to experience explosive growth since its founding in 2007. The FY19 operating budget is approximately $25MM, contributed income is $8.3MM, and the capital renovation budget is $10.5MM. FY2018 ticket sales generated $4.7MM.
Significant track record of progressively responsible experience in marketing/advertising for not-for-profit institutions in the visual or performing arts.
Comprehensive knowledge of marketing and communication concepts, practices, and techniques in all formats.
Successful experience developing and managing budgets, overseeing design and execution of marketing materials, and implementing marketing plans.
Strong knowledge of print production process, media planning, buying, and performance analysis.
Solid budget and ticket inventory management knowledge.
Strong, creative eye for design.
Hands-on self-starter who works well within fast-paced environments.
Proven ability to effectively manage multiple complex projects and meet multiple deadlines.
Excellent interpersonal, verbal, written, and public relations skills.
Flexible, collaborative work style.
Even temperament necessary to work directly with artists and accommodate artistic personalities.
Knowledge of Tessitura and Adobe Creative Suite is a plus.
Genuine interest in the Armory’s mission; able to attend frequent evening and weekend events and performances.
Bachelor’s degree is required.
Please click here to apply online via the Howe-Lewis Talent Portal. You may also email your resume and letter of interest to Armory@howe-lewis.com.
All expressions of interest will be held in confidence.
Additional Salary Information: Park Avenue Armory offers an attractive salary and benefits package.
About Park Avenue Armory
HOWE-LEWIS INTERNATIONAL is an executive search firm dedicated exclusively to the not-for-profit community. Owned and operated by two female entrepreneurs, Patty Greco and Esther Rosenberg continue a tradition begun in the 1970s by the firm’s founders.
For more than three decades, Howe-Lewis has been presenting exceptional executive talent to not-for-profit clients that include colleges and universities, academic and community medical centers, foundations, social service agencies, cultural arts organizations, and more.
The negative impact of an empty seat in a key senior leadership position is considerable, and finding the right person to fill that vacancy can revitalize and empower a not-for-profit organization. Howe-Lewis partners with clients to attract C-Suite executives.
From our experience working with executive and board-level search committees, to our understanding and appreciation of the mission and goals of each client we serve, Howe-Lewis develops long-lasting consultative relationships with clients and candidates alike.
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