The Marketing Director is the linchpin of the brand’s growth plan, who is passionate about unlocking the power of the brand and creating a holistic and integrated marketing plan leveraging the global brand assets and partnering with agencies, media and content partners to create compelling marketing activations across touch points.
The role reports to VP Belvedere but has exposure to Belvedere Maison marketing team, especially Digital and Communication leads. Its responsibility encompasses oversight of marketing communication elements and consumer engagement across media types – lead development and execution of digital strategy in all its components, including content strategy, mobile strategy, search, influencer and community strategy, ecommerce initiatives, and media partnerships.
Media Planning - 25%
Manage and execute ATL budget
Set and execute media strategy (paid, owned and earned) to achieve business goals
Track monthly analytics, including standard web, advertiser, video, mobile and social
Ensure system wide digital media strategies effectively leverage paid media channels and are seamlessly part of a holistic multi-channel communications planning approach including use of owned channels in partnership with Maison team
Digital Engagement & Innovation - 25%
Set content strategy and execute via original and sponsored content leveraging paid media
Establish digital media benchmarks & KPIs for markets to evolve media and digital media mix in alignment with consumer media behavior across all channels & formats (i.e. mobile, social, online video, display, etc)
Manage digital analytics and on-going assessment of the brand conversation across channels and communities
Public Relations & Influencer Engagement - 35%
Responsible for direction and oversight of media and PR agencies
Identify, execute and manage influencer partnerships that will increase cultural relevance
Manage internal communication of all marketing initiatives
Develop specific plans to grow and increase engagement on social communities
Experiential -15 %
Execute all event and experiential marketing
Education: BA required/MBA preferred
Languages: English language required; French a plus
Relevant experience managing ATL agenda and investments to drive maximum impact of paid and earned
Influencer integration to drive earned and positive brand association
Deep understanding of content development and amplification based on consumer journey lens
Proven record of state-of-the-art experiential and event execution
Personal & interpersonal skills:
Ability to work in a matrix environment with multiple stakeholders
Self-starter and team-oriented
Excellent oral and written skills
Strong attention to detail
Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
About Moët Hennessy USA
MOËT HENNESSY USA is the U.S. importer and marketer of world-class spirits, champagnes, and wines that are owned by LVMH. As the global leader in premium brands, Moët Hennessy USA’s spirits portfolio includes Hennessy, Belvedere, Glenmorangie, Ardbeg, Volcan, and Woodinville; Moët & Chandon, Dom Pérignon, Veuve Clicquot, Krug and Ruinart champagnes; and Estates & Wines Ao Yun, Cape Mentelle, Chandon, Cheval des Andes, Cloudy Bay, Newton Vineyard, Numanthia, Smoke Tree, and Terrazas de los Andes. With headquarters located in New York City and offices throughout the United States, Moët Hennessy USA is committed to responsible consumption practices.
Moët Hennessy USA is an equal opportunity/affirmative action employer. Moët Hennessy USA considers candidates without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.