CDR Fundraising Group, a well-established, full-service direct marketing company, with offices in Bowie, MD, and Arlington, VA, is seeking a skilled Account Executive to join our Direct Mail Department. The Account Executive is responsible for assisting in the development of our non-profit client’s strategy and the creation and implementation of campaigns for our non-profit clients to acquire, cultivate and solicit direct mail donors in a fast-paced and creative environment.
The major areas of expertise include:
Helps develop and implement strategies to maintain and/or expand fundraising programs for assigned clients.
Helps prepare a mail plan for each account to identify what short- and long-term goals need to be met and how to meet them.
Creates and provides reports on the budget and donor activity for each assigned client.
Interfaces with the client to understand the client's overall objectives and requirements.
Contacts clients on a regular basis to maintain the account relationship.
Prepares and conducts presentations for clients.
Participates in trade shows by representing CDR and sharing information on company services.
Shares ideas and client needs throughout all phases of client life cycle (plan, design, integrate, implement, manage, report).
Contributes to the quarterly and annual business forecasting by providing account trends and sharing future client needs.
Develops short-term strategic plans designed to ensure client satisfaction by identifying customer issues and offering creative and timely solutions to those issues.
Develops and implements new and innovative approaches to provide, expand or improve current practices.
Develops long-term strategic plans designed to ensure account retention, continued account success and realistic program expansion.
Review creative and copy assets cross-client and fundraising channel to ensure proper strategy implementation and best practices.
Contribute to CDR’s presence in the direct response fundraising industry through knowledge sharing via whitepapers and conference presence.
Attention to detail
Ability to multi-task and prioritize duties
Ability to accurately project campaign performance
Ability to clearly and succinctly report on results
Knowledge of and experience with marketing for nonprofits, including any or all of the following: direct mail, telemarketing, online — including email, social or mobile marketing, face to face.
Ability to monitor and project performance.
Ability to work in a team environment to meet client fundraising goals.
Ability to handle multiple projects; a resourceful self-starter who can take initiative and follow through on projects.
Ability to adapt to change and prioritize constantly shifting opportunities.
Attention to detail and strong organizational skills.
Proficiency with Microsoft Word, Excel and PowerPoint and basic understanding of analytics.
Strong written and verbal communication skills.
Education and Experience:
Education: Four-year degree or equivalent. Degree in Marketing or Communications especially useful, but not required.
Experience: Four or more years of direct marketing fundraising experience with nonprofit clients.
Creative Direct Response, Inc., is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Founded in 1982, CDR is an award-winning, full-service direct response fundraising agency comprised of over 80 industry experts. Our name, CDR, stands for Creative Direct Response. With more than a dozen service offerings, we believe in the power of integration. Our clients thrive when all marketing channels bolster each other through consistent creative, branding, and messaging. We keep a laser-like focus on results to help clients build truly effective, multi-channel strategies. Our dedication to our clients and employees is rooted in our mission, vision and values.