The Search Stops Here. True Talent Group (www.truetalentgroup.com), connects world class talent with jobs they love! We’re searching for a talented Senior Strategist for our downtown client. Are you ready?
THE ROLE: As a Senior Strategist, you understand brand positioning and marketing communications in the modern world, with a focus on how target audiences think, behave, build perceptions and consume information. This person serves as a key member of the team and plays an essential client-facing role in presenting strategic thinking.
Uncover the needs, wants, concerns and touch points of the target audience
Gather category information, conduct primary and secondary research, surveys, web analytics, and social media monitoring
Identify business and marketing problems, industry drivers, and competitive dynamics to inform the team and clients of relevant implications/opportunities for their business.
Lead the client and internal cross-functional teams to create and implement short and long-term integrated strategies.
Represent the client’s customers in client meetings and presents research/strategy findings.
Craft concise creative briefs and provide clear persuasive briefings to creatives.
Distills accurate and insightful conclusions from research data and presents strategy and direction to the client.
Participate in new business development.
Management and execution of all creative projects – brief to presentation – across media and within the brand idea.
Bachelor’s degree (MBA or equivalent a plus)
5+ year’s experience in planning at a creative agency or on a creative brand showing clear contributions to long term strategic brand vision, the brand idea and creative.
Must be comfortable working on projects that start with a lack of structure and well-defined goals and are able to bring clarity to assignment objectives, tasks, and deliverables to meet and exceed client expectations
Self-starter who is able to own and account and independently move projects forward.
Proven quantitative research experience and qualitative research experience with an ability to see and adapt insights.
Proven ability to recognize and create magic and knows what to do with it.
Ability to present in a manner that influences and leads others around a great idea.
Outstanding client interaction skills, especially with senior client members, and comfortable presenting and defending strategic recommendations to clients
Knowledge of Keynote a plus - willingness to learn a must
About True Talent Group
We provide personalized contract, contract-to-hire and full-time positions in the marketing, creative and digital space. We match top talent with jobs they love and provide companies with the best talent to solve their challenge. We believe that successful relationships are built in person — not from behind a desk. We’re smarter about connecting the right person to the right job because we know what makes our talent tick, and we understand the challenges our clients need to solve. Today, our company has seen unprecedented growth since its founding in 2008, and we’re proud to provide our clients with the very best marketing, creative and digital talent.