The PR and Communications Director at Grand Strand Medical Center is a member of the health system’s executive leadership team.This position develops and executes annual PR & Communications plan, including owned media, earned media, social media, events and community outreach. It also collaborates with the Division Marketing & PR VP and AVP to develop an annual paid marketing plan to complement the PR & Communications plan to drive growth for the hospital’s key services and initiatives.
The Director is the spokesperson for the health system actively driving reputation management and enhancement by securing positive earned media, monitoring online social and ratings sites, and, when needed, managing service recovery through to conclusion in real time. The position also creates organic written and video content through tight connectivity with key service line leaders and physicians.
The Director consistently and actively seeks out data and research to inform strategies, measures success of all activities in order to refine and adjust as needed, and proactively messages activities and key metrics internally to drive leadership awareness and employee morale. The Director of PR and Communication creates dynamic materials, messaging, events and forums that will positively engage the community as well as seeks opportunities to innovate how we reach our community. He or she operates smoothly in a fast-paced, high-intensity matrix environment and leads and holds team members accountable to service excellence and performance to metrics.
Grand Strand Medical Center is a 301-bed acute care hospital serving residents of Horry and surrounding counties. Our hospital offers the only cardiac surgery program, neurosurgery program and pediatric intensive care unit (PICU) in Horry and Georgetown counties and is a designated Level I Adult Trauma Center and Level II Pediatric Trauma Center by South Carolina DHEC.
For those who fit our dynamic, patient-focused culture, we offer advantages like:
Our employees enjoy competitive salaries.
Get started on the right foot with our comprehensive orientation process.
Making a move? We offer relocation assistance.
We value continued learning and offertuition reimbursement.
Our wide-ranging benefit packageis designed to empower your total well-being.
Dedicated to nursing excellence and patient-centered care, we have a collaborative approach to quality and safety.
Being a part of HCA Healthcare, HCA South Atlantic, provides unprecedented career opportunity including the ability to move within 178+ hospitals and 1,800 sites of care located in 20 states and the United Kingdom.
Position requires a bachelor’s degree; 10 years of public relations, communications, media, marketing or related experience. A master’s degree and healthcare experience are highly preferred.
Internal Number: 00104-11938
About HCA/Grand Strand Medical Center
One of the nation’s leading providers of healthcare services, HCA is made up of locally managed facilities that include 178 hospitals and 119 freestanding surgery centers located in 20 U.S. states and in the United Kingdom.