Under direction of the Senior Director of Marketing & Public Relations, will coordinate traditional public and media relations, as well as social media, including managing social media monitoring and reporting. Frequent collaboration with marketing, web, tourism, partnerships, sales, sports and convention services is vital when necessary, as well as developing content for posting on all designated social media outlets, monitoring online competitor presences/perceptions and keeping Arlington relevant. The specialist must have excellent communication and writing skills, demonstrate continued creativity, and understand the critical importance of attention to the smallest of details. This position should be filled by a self-starter with meticulous organization, time management, and creative skills.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following; compliance with employee handbook also required. Other duties may be assigned. This job requires work outside of the normal 9-6 range of the bureau, and some weekends.
Creative, technical and PR writing, including media materials, key messaging, creative blog posts including but not limited to: event and cultural commentary and narrating and internal communications materials, newsletters and more.
Develops and implements digital communications strategies, identifying which digital media platforms and approaches are most appropriate and effective to communicate strategic messages to targeted audiences.
Supervision of freelance contract employees on new and on-going projects
Oversee day-to-day social media: basic community and content management, which includes managing posts/status updates, fostering dialogue, answering questions or comments, monitoring trends, advising on potential opportunities and resolving issues.
Creation and management of social media assets including photography and video content for relevant posting and social storytelling as it relates to sales, services, sports, life sciences, diversity and group tour divisions
Media relations: create and maintain media and influencer lists; write media materials; draft media pitches; pitch media; coordinate media interviews; track media coverage and create monthly media coverage reports
Participates in brainstorming sessions for the creation of TV, promotion concepts and social strategy
Manages and acts as primary contact day-to-day for social media platforms (includes weekends) such as Facebook, Twitter, Instagram and exercises discretion and independent judgment with respect to matters of significance across all electronic media
Builds and maintains the Arlington CVB brand across social media platforms: increasing engagement, acquiring followers, conducting promotions, managing paid advertisements, etc.
Play key role in social media monitoring and reporting: use third-party software and manual methods to monitor social media conversations on a variety of channels; create client reports based on monitoring findings, including using third-party social media monitoring software to do so Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
Advocates for the CVB in social media spaces, engaging in dialogues and answering questions where appropriate
Content development: identify news and other story angles; write engaging and creative topics for editorial calendars, annual content calendars and other social media efforts
Assists with portions of the Radio/TV Network with station personnel, publicity directives, promotional timelines, marketing partners and contest winners
Conduct research by monitoring emerging social media tools, trends and applications, and appropriately test and apply that knowledge to increase the user base and engagement of social media
Partner with internal departments to ensure proper online messaging and relevancy, ensure consistency of messages across multiple networks, assists in preparing reports to update internal team on usage statistics and continuing monitoring and engagement on all sites
Creates invitations, programs, graphics, art work and unique promotional materials as needed for the department
COMPUTER RELATED SKILLS / EXPERIENCE:
In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Digg, Youtube, Twitter, Instagram, etc.) and how they can be deployed in different scenario
Basic HTML and CSS are a plus
Experience in digital ad buys
Experience with Wordpress
Experience with PR software platforms such as Cision are preferred
Experience with Simpleview CRM and CMS are a plus
Required software skills include Microsoft Word, Excel and PowerPoint
Experience with Adobe Photoshop and InDesign
Ability to read and interpret documents such as requests from the media, maintenance instructions, and procedures manuals.
Ability to compose and edit routine reports and correspondence.
Ability to speak effectively before groups of customers or employees of organization.
Spanish desirable but not required.
Extensive knowledge of AP style
Internal Number: 009
About Arlington Convention and Visitors Bureau
THE ARLINGTON CONVENTION & VISITORS BUREAU MARKETS AND DEVELOPS THE CITY AS A PREMIER SPORTS, BUSINESS AND LEISURE ENTERTAINMENT DESTINATION TO ACHIEVE NEW TOURISM SPENDING BENEFITS FOR THE VISITOR INDUSTRY, COMMUNITY AND ITS RESIDENTS.