Reporting to the Executive Director (ED), the Manager of Marketing and Business Development is responsible for developing and executing a comprehensive fundraising and marketing plan for Tuerk House, engaging in community activities in support of fundraising. In addition, the Manager of Marketing and Business Development has overall responsibility for the planning, implementation, administration and management of systems that allow for the collection and analysis of data while tracking and reporting program level outcomes.
Duties and Responsibilities
Contributes to the development of the Tuerk House strategic plan focusing on short- and long-range goals to meet Organizational funding objectives and enlists support from applicable areas.
Responsible for developing and maintaining the Strategic Marketing Plan (SMP) on a quarterly basis that will identify short and long term sales strategies and marketing tactics with measurable goals and specific influencers.
Establish and maintain a positive community reputation through involvement with external organizations as determined by the Strategic Marketing Plan.
Facilitates Marketing Meetings minimally monthly or as designated by the Executive Director.
Maintain timely and consistent contact with current and potential donors in order to establish, sustain, and enhance positive relationships leading to an initial gift, repeated gifts, and/or upgraded gifts.
Develops and submits grant proposals for funds from private foundations, corporations, and government agencies; maintains comprehensive schedule of grant opportunities, deadlines, follow-up activities, and reporting requirements for grants received.
Identifies potential contributors to special project funds and ongoing operations through examination of past records, individual and corporate contracts, and knowledge of community.
Plan and coordinate fund drives for special projects.
Develops public relations materials to enhance institution image and promote fund raising program.
Develops and maintains donor recognition program including preparing letters of appreciation to be sent to contributors on a timely basis.
Organize solicitation drives for pledges of ongoing support from individuals, corporations, and foundations.
Inform potential contributors of special needs of institution, and encourages individuals, corporations, and foundations to establish or contribute to special funds through endowments, trusts, donations of gifts-in-kind, or bequests, conferring with attorneys to establish methods of transferring funds to benefit both donors and institution.
Researches public and private grant agencies and foundations to identify potential sources of funding for research, community service, or other projects.
Coordinates, facilitates, and participates in agency, local, and regional committees to promote the mission and the brand of Tuerk House.
Coordinate Community Fundraising events.
BA/BS degree from an accredited college or university. Master’s degree in business, health administration, public health or related field is preferred.
Experience and Qualifications:
Five to eight years successful marketing and business development experience in a non-profit health/community services environment
Must have a value set consistent with a culture that is based upon respect, stewardship, connectedness, entrepreneurship, high ethical standards, and a passion to make a difference
Demonstrated experience in leading change and innovation
Demonstrated understanding of applicable health care regulations
Proven strategic and business planning skills and expertise
Experience coordinating community fundraising events.
Strong action planning skills, interpersonal skills and proven written and verbal communication skills required
Experience working with local and state agencies, community organizations, policymaking and grant making systems
Excellent oral and written communication skills Sales and marketing experience
Ability to relate positively, effectively and appropriately with residents, families, community members, volunteers and other facility, regional and area staff. Possess special interest in, and a positive attitude about, working with individuals, families and communities who are struggling with addition to alcohol and/or drug
Proficient at computer skills.
About Tuerk House, Inc.
Tuerk House, Inc. is a not-for-profit substance abuse treatment program established in Baltimore, Maryland in 1970. Tuerk House, Inc. provides residential and outpatient treatments and operates four recovery centers. Tuerk House transforms lives by providing help and hope for enduring recovery to individuals, families and communities in the Baltimore metropolitan areas who are struggling with addiction to alcohol and/or drugs.