Founded in 1938, The Stern Grove Festival Association (SGFA) is a beloved Bay Area cultural institution, providing a ten-week summer concert series in a beautiful outdoor amphitheater, which at a 10,000 capacity, is the largest sole purpose concert venue in the city of San Francisco. Every year, the Festival brings diverse, world-class performances to its stage. Past performers have included artists such as Smokey Robinson, The Doobie Brothers, Joan Baez, Huey Lewis & The News, Los Lobos, Joan Baez, and Carlos Santana and Bonnie Raitt (as guest performers). In addition to the gorgeous natural setting, what makes Stern Grove Festival unique is that all of the shows are free to attend.
The Director of Marketing (DOM) is responsible for planning and directing all of SGFA’s marketing efforts, including promotions/advertising, public relations and publicity. The high-level goal of these marketing efforts are to help increase attendance at the concerts. Reporting to, and in partnership with the Executive Director, the DOM manages consultants, vendors, one part-time seasonal staff person, and is the liaison to the Board Marketing Committee.
General Responsibilities and Duties:
Lead the annual development, implementation and evaluation of a comprehensive marketing plan which raises awareness and drives attendance to concerts
Direct all marketing efforts
Responsible for all written, verbal, and visual communications and campaigns
Supervise production and placement of all advertising campaigns, digital, print, and other
Develop and manage a powerful social media campaign, blogs, website, database, and other tools. Create timelines, content, and distribution of printed materials, signage, programs, and E-newsletters.
Implement and coordinate external public relations program. Work to obtain maximum positive coverage by proactively soliciting contacts at appropriate websites, blogs, social media sites, influencers, magazines, newspapers, television, and radio stations for interviews, calendar listings, and coverage of concerts and education activities.
Identify and secure creative marketing sponsorships, with media partners, corporations, nonprofit organizations, and anyone else who can promote SGFA.
Responsible for creation and management of media materials (photos, videos, text) for press kits, press releases, calendar listings, media alerts, and other purposes.
Report on publicity and effectiveness of efforts
Perform other related duties as required or requested.
Ideal Candidate Profile:
Passion for the mission. Someone who loves live music and who’s dream job is to promote concerts and festivals. The position is expected to be the organization’s number one cheerleader.
Experience in music marketing, promotions, public relations, advertising, or similar
Demonstrated successes in digital marketing and social media
Excellent communication skills
Happy, friendly outgoing personality – as a member of the senior staff, must function as a member of a team and also be an evangelist for the organization
Self-starter who takes initiative and thinks creatively and innovatively
Organized, thorough, and detail-oriented
Ability to meet deadlines
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; and talk or hear. The employee must regularly lift and/or move up to 40 pounds. The ability to see close, distance, and adjust focus are required. These statements are intended to describe the general nature and level of work; they are not intended to be an exhaustive list of all responsibilities, requirements, duties and skills.
About Stern Grove Festival Association
Founded in 1938, Stern Grove Festival Association (SGFA) is a beloved Bay Area cultural institution, providing a free ten-week summer concert series in the beautiful outdoor amphitheater at Sigmund Stern Grove.