Director of Marketing and Outreach

Position Description:

The Director of Marketing and Outreach is a member of the Development team and is responsible for the oversight and management of staff and activities involving organization marketing and communications, volunteers, community outreach and fundraising events.  This position is responsible for meeting a $1+ million-dollar goal in key outreach activities.  The Director of Marketing and Outreach is under the direction of and in partnership with the Chief Development Officer. 

Essential Duties and Responsibilities:

1. Develop, execute, and implement the strategy for the organization’s integrated strategic communications plan to advance brand identity and increase visibility across key stakeholder audiences.
2. Oversee any content related information, including production and design of printed materials
3. Manage and execute email communications programs, including monthly e-newsletters, internal staff newsletters and fundraising e-appeals.
4. Manage organization’s website including the monitoring and reporting of key metrics
5. Work with staff to develop and implement social networking strategies, develop content and monitor and respond to inquiries
6. In partnership with the Chief Development Officer, work with contracted staff on PR/media relations
7. Oversight for and implementation of the strategy for volunteer engagement including recruitment, training, management, and retention.
8. Oversight for and implementation of the strategy for the organization’s fundraising events.
9. Leads team responsible for tours, faith-based outreach, community fundraisers and in-kind drives.
10. Develop, execute, and monitor project timelines, budgets, and required reporting for the responsibilities outlined above.
11. Management of team’s liaison role with Auxiliary, Ambassadors and YPC (Young Professionals Council) volunteers.
12. Ensure that all programs connect to and support the organization’s overall marketing and fundraising goals.
13. Ensure all activities are managed in donor database, in accordance with the organization’s policies and procedures.
14. Select, train, supervise, motivate, and support staff in achieving goals.
15. Work effectively across all departments, and with staff and high-level volunteers.