The Gerontological Society of America, a 501(c)(3), $7M organization, with 5,500+ members is seeking a marketing manager who will be responsible for managing the marketing of organization products by developing and implementing marketing and advertising campaigns, tracking sales data, maintaining promotional materials inventory, exhibiting at trade shows, maintaining databases, and preparing reports. Manage the day-to-day implementation of the organization’s strategic marketing (including social media) plans to ensure an accurate, consistent message in its marketing initiatives. Responsible for producing programs that support membership development, annual scientific meeting, special events, journals, publications, professional affairs/policy, products, and services directed to members, customers, markets, and industries. Execute market research initiatives that assist with the organization’s goals and objectives.
Manage the day-to-day product marketing and social media efforts for appropriate organization products and services, including journals, collateral (print) materials, electronic and web-based communications and marketing initiatives, and advertising campaigns. Assist in the development of marketing/social media financial planning and budgets that integrates with other department financial plans. Manages advertising sales and trade shows.
Manage the production of products and programs ensuring alignment with the organization brand and budget parameters. Serve at the primary organization point of contact for printers, designers, and mail houses, list management vendor, and facilitates the production of all materials (print, electronic, e-newsletters, various publications, annual scientific meeting materials, membership materials and professional affairs materials, media kit, etc.)
Manage the continuous review of marketing and social media strategies and tactics, including analyzing return on investment, reporting on results, and creating enhanced strategies that will improve market impact and return on investment.
Manage competitive intelligence gathering and analysis on key competitors, potential partners, and other factors (i.e. economic) that may impact the organization’s products and services. Interpret information and generates internal reports and findings to inform business development/change decisions.
Minimum a Bachelor’s degree in marketing. Association management a plus.
Minimum demonstrated experience with management of marketing campaigns, optimization of resources, data collection, analytics, branding, tracking, social media marketing, content distribution, SEO, and email marketing. Preferred knowledge of marketing software for advanced workflow automation, marketing intelligence, and marketing automation. Experience with management of marketing campaigns, optimization of resources, data collection, analytics, team collaboration, branding, tracking, social media marketing, content distribution, SEO, lead scoring and nurturing, and email marketing.
Minimum demonstrated experience with social media and on-line marketing html (banner ads, web content, content/inbound marketing and Google AdWords). Proficiency with MS Office, including Excel, Word, and Outlook, and Adobe Acrobat in a PC environment. Knowledge of Association Management Information Systems (preferably Clear Vantage); SharePoint.
Additional Salary Information: Please indicate salary requirement in your cover letter.
About The Gerontological Society of America
Society is undergoing a demographic shift where older persons are living longer, contributing to our culture in greater ways than ever before, and are driving change in all aspects of our lives. The Gerontological Society of America (GSA) is the nation's oldest and largest interdisciplinary membership organization devoted to honoring aging, advancing its study and disseminating information among scientists, decision makers, and the public. We believe that research from diverse areas is the best way to achieve the greatest impact and promote healthy aging.
The Society’s headquarters is in the heart of Washington, DC. Staff — working with our energetic volunteers, manage the activities of the organization. GSA has 5,500 domestic and international multidisciplinary members that affiliate with one of four professional areas: Biological Sciences, Behavioral and Social Sciences, Health Sciences, and Social Research, Policy, and Practice. We have special programs for emerging scholars and the faculty of the next generation of gerontologists. The Society fosters collaboration between physicians, nurses, biologists, behavioral and social scientists, psychologists, social workers, eco...nomists, policy experts, those who study the humanities and the arts, and many other scholars and researchers in aging to ensure patient-centered care is the standard of care.
Programmatically, GSA publishes the longest-running and most widely-cited peer-reviewed journals in its field: The Journals of Gerontology, Series A: Biological Sciences and Medical Sciences; The Journals of Gerontology, Series B: Psychological Sciences and Social Sciences, The Gerontologist, and Innovation in Aging, our first interdisciplinary open access journal. GSA convenes an Annual Scientific Meeting which showcases the latest advancements in gerontological research. This event attracts approximately 4,000 professionals, and the meeting consists of more than 450 peer-reviewed scientific sessions. Staff work to drive fact-based policy to ensure that older persons are provided the greatest opportunity for productive aging. We pride ourselves on being a connector, convener, collaborator and a communicator.