JOB SUMMARY Responsible for planning, development, and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Organization.
Primary Relationships The position reports to the Executive Director and serves as a member of the senior management team.
This position participates with the Board of Directors, Executive Director and other management staff in charting the direction of the Organization, assuring its accountability to all constituencies, and ensuring its effective operation.
Within the Organization, the position has primary working relationships with the Executive Director, senior management team, staff of the Marketing/Communications/P.R. function, and the service providers.
Outside the agency, the position coordinates, primarily, with the media.
PRINCIPAL ACCOUNTABILITIES Marketing, communications and public relations 1. Responsible for creating, implementing and measuring the success of:
• all Organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.
• a comprehensive marketing, communications and public relations program that will enhance the Organization’s image and position within the marketplace and the general public, and facilitate internal and external communications; and,
• series and singlet ticket revenue projections. Advise artistic department on marketing feasibility issues for specific artists or events.
• annual marketing and ticket services department budgets. Oversee all marketing and ticket services department income and expenses, ensuring adherence to budget and plan.
• Organization’s merchandising activities; manage all concession activity and ensure that house concessions at all venues maximize revenue potential and meet quality standards.
• taking on other duties as assigned.
2. Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external. 3. Responsible for editorial direction, design, production and distribution of all Organization publications. 4. Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests. 5. Act as the Organization’s representative with the media, in collaboration with the Marketing Manager. 6. Coordinate the appearance of all Organization print and electronic materials such as letterhead, use of logo, brochures, etc. 7. Ensure that the Organization regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends. 8. Leads projects as assigned, such as cause-related marketing and special events. 9. Oversee all front-of-house management, working closely with the La Jolla Music Society’s House Manager and ushering staff, as well as house and box office staff in other venues.
Planning and budgeting 1. Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Executive Director. 2. Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance. 3. Recommend short- and long-term Organizational marketing goals and objectives to the Executive Director. 4. Develop, implement and monitor internal systems and procedures necessary to the smooth operation of the marketing/communications/public relations function. 5. Keep informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance, and the specific business of the Organization and use this information to help the Organization operate with initiative and innovation.
Organizational strategy 1. Work with senior staff and other staff to:
• develop and maintain a strategic perspective — based on marketplace and constituent needs and satisfaction — in organizational direction, program and services, and decision-making; and,
• ensure the overall health and vitality of the Organization.
2. Help make sure that the Organization’s philosophy, mission and vision are pertinent and practiced throughout the organization. 3. Develop and coordinate means to seek regular input from the Organization’s key constituencies regarding the quality of programs and services and the Organization’s relevance. 4. Help formulate and administer policies to ensure the integrity of the Organization. 5. Act as an internal consultant to bring attention and solutions to institutional priorities.
Managing 1. Maintain a climate that attracts, retains and motivates top quality personnel, both paid and volunteer. 2. Recruit, train, appraise, supervise, support, develop, promote and guide qualified personnel, both paid and volunteer. 3. Ensure effective management within the marketing, communications and public relations function, with provision for succession. 4. Design, support and oversee cross-functional teams throughout the Organization. 5. Effectively enable staff so they can take action on behalf of the Organization by:
a) transmitting the Organization’s values, vision and direction;
b) engaging people in the meaning of the Organization;
c) respecting and using the skills, expertise, experience and insights of people;
d) providing direction and resources, removing barriers and helping develop people’s skills; articulating expectations and clarifying roles and relationships;
e) communicating which includes helping people transform information into knowledge and learning;
f) encouraging people to question organizational assumptions and ask strategic questions; ensuring quality decision-making;
g) anticipating conflicts and facilitating resolution;
h) engaging people in process as well as tasks; encouraging people use their power,
i) practice their authority, and accept their responsibility;
j) modeling behavior; and
k) coaching people to success.
To Apply: Send resume with cover letter to: Chris Benavides, Finance Director La Jolla Music Society 7946 Ivanhoe Avenue Suite 309 La Jolla, CA 92037 CBenavides@LJMS.org
QUALIFICATIONS Required: • Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities. • Advanced knowledge of Tessitura, the Organization’s CRM software. • Strong creative, strategic, analytical, organizational and personal sales skills. • Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel. • Demonstrated successful experience writing press releases, making presentations and negotiating with media. • Experience overseeing the design and production of print materials and publications. • Computer literacy in word processing, data base management and page layout. • Commitment to working with shared leadership and in cross-functional teams. • Strong oral and written communications skills. • Ability to manage multiple projects at a time. • Out-of-town, overnight travel is required. • Ability to lift a minimum of 30 pounds.
Other: • Minimum of 5 years experience in marketing, communications or public relations with demonstrated success, preferably in the not-for-profit or association sector. • Bachelors degree in journalism, marketing, public relations preferred. Graduate degree in a related field is desirable. • Experience working with volunteers is desirable. • Concert attendance is mandatory which will include evenings and weekends.
Additional Salary Information: 100% paid Health Insurance 10 days vacation 5 sick days and 13 holidays
About La Jolla Music Society
La Jolla Music Society is an internationally recognized music producing and presenting organization that proudly and justifiably can boast, “We bring the world to San Diego!” From the most widely respected orchestras and classical musicians in the world to young artists on the cusp of international careers to top names in jazz and dance, LJMS presents the richest variety of performances to enthusiastic audiences in venues throughout greater San Diego.
Currently celebrating its 46th Anniversary Season, LJMS can trace its roots back to 1941 and the Musical Arts Society of La Jolla founded by Nikolai Sokoloff, former conductor of the Cleveland Orchestra. The La Jolla Chamber Players was formally incorporated in 1968 and three years later became La Jolla Chamber Orchestra. In 1975, the name was changed again to La Jolla Chamber Music Society, reflecting the organization’s expanded role as a presenter of internationally recognized artists. In 2003, as both programs and audiences became more diverse, a name change to La Jolla Music Society conveyed a further commitment to connecting audiences with the broadest possible music and arts experiences.