At Northwestern Mutual, we believe relationships are built on trust. That our lives and our work matter. These beliefs launched our company nearly 160 years ago. Today, they're just a few of the reasons why people choose to build careers at Northwestern Mutual.
We're strong and growing. In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual. We're strong, innovative and growing.
We invest in our people. We provide opportunities for employees to grow themselves, their career and in turn, our business.
We care. We make a positive difference in our communities. Nationally, thousands have benefitted from our support of research and programs to fight childhood cancer. Each year, our Foundation, employees and financial representatives donate time, talent and financial support to causes they're passionate about.
We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.
Provides strategic consumer insight and market research to shape company strategy, direction and senior leadership decision-making, along with marketing departmental goals and plans.
Synthesizes existing research findings and makes recommendations; leads testing and evaluation of proposed strategic initiatives requiring large corporate investments.
Directs fact-based, research driven decision-making, planning and strategic solutions to senior leaders.
Partners with senior executives within the business units and corporate functions to understand their business objectives, develops research strategies to support their goals, and ensures integration with marketing.
Develops recommendations for senior management to use in business decisions.
Develops and maintains the processes, systems and methodologies to provide management with actionable insights into consumer and field behavior.
Initiates proactive research to support company strategy, direction and business objectives.
Explores new market research approaches and technologies.
Leads research design and methodology decisions; conducts and/or oversees quantitative analysis and analysis plan design; collaborates with Analytics teams on quantitative analyses.
Responsible for consumer analyses to identify new opportunities for the company, and enhancements to Marketing.
Works with stakeholder to prioritize research initiatives and shape learning agenda.
Initiates thought leadership to support company branding.
Presents and socializes strategic research insights throughout the organization.
Participates in cross-functional teams that support the company’s initiatives.
Bring Your Best! What this role needs:
Minimum of 10 years’ experience/knowledge desired in research and data analysis, application of statistical research techniques. B2C category experience strongly preferred.
Seasoned expert in advanced features of a variety of programs which may include Excel, Access, SQL, SAS, SPSS, Tableau and Business Intelligence tools.
Experience and knowledge of the following advanced analytic techniques (Regression, Factor analysis, Cluster analysis highly preferred).
Experience and knowledge working with digital and social media monitoring tools (e.g., Spredfast)
Experience should include budget management, and vendor management.
Strong technical market research skills that include; quantitative, qualitative, primary, and secondary.
Degree in business, marketing, social sciences, statistics or related field. Ideally from top-tier school. MBA or Master’s Degree strongly preferred.
Strong business acumen. Financial Services Experience Not Requires; but must have, or acquire soon after, intimate knowledge of NM field, markets, clients and products.
Able to be both strategic and tactical, with strong analytical, problem solving and conceptual skills.
Ability to unite key colleagues and cross-functional partners by gaining trust through demonstrating business expertise.
Consistently displays professional courage to research design, analysis and interpretation to deliver credible work product free of bias.
Internal Number: 23844
About Northwestern Mutual
Northwestern Mutual has been helping families and businesses achieve financial security for nearly 160 years through a distinctive planning approach that integrates risk management with wealth accumulation, preservation and distribution. With more than $217 billion in assets, $26 billion in revenues and more than $1.5 trillion worth of life insurance protection in force. Northwestern Mutual delivers financial security to more than 4.2 million clients. People are the power behind Northwestern Mutual, and diversity makes us better. We are committed to reflecting and serving the marketplace. We do so by attracting and enhancing the engagement of those who bring their unique perspectives, ideas, and beliefs. At Northwestern Mutual, people matter. And you’ll be working for a company that’s consistently voted among the “most admired” in the nation.