Sunset Walk at Margaritaville Resort is a 200,000 SF lifestyle center with dining, entertainment and retail. The center is located on West 192 adjacent to the 187-room Margaritaville hotel and 1,200 upscale vacation cottages.
The Property Assistant supports the General Manager in developing, implementing and overseeing event programming and handling day-to-day duties, including merchant communication, social media and eblast postings, website updates and other tasks as identified by General Manager. The position requires an individual who is highly competent in organizing and prioritizing tasks while staying committed to delivering quality work, meeting deadlines and promoting a collaborative work environment.
Designs and implements a strategic marketing plan and budget that addresses shopping center issues and opportunities, resulting in marketing programs that enhance tenant, community, and media relations, and increases shopping center sales.
Serve as community liaison for Sunset Walk working directly with professional organizations, hotels, activity directors, non-profits, schools, special events boards, Mayor, Police, Fire and Health departments.
Research data pertinent to property marketing and customer demographics.
Identify and execute cross-promotional opportunities.
Develop and actively maintain social media accounts, including Instagram, Facebook, Google and TripAdvisor. Monitor property reviews and grow positive engagement. Schedule, review and analyze results of organic and paid posts.
Develop, implement and manage property's advertising schedule, including digital and print.
Write copy for a variety of marketing applications, including ads, social media, eblasts, website, signage, press releases and correspondence with merchants, non-profits, vendors, local officials and management.
Design eblasts, flyers, presentations, signage, etc. and provide clear design direction to third-party vendors.
Serve as expense coordinator under supervision of General Manager tracking all promotional and advertising expenses.
Serve as PR coordinator, supplying content for press releases and distribute to media.
Develop and implement center events and programming. Oversee and coordinate center events. Event responsibilities include communication and negotiations with event participants, creating contracts, permit applications, securing insurance and rider documentation, facilitating event implementation, booking music and other entertainment, coordination of staff, crew and volunteers and being on-site to oversee center events.
Collaborate with Margaritaville Resort on a variety of communications, programming and cross-promotional opportunities.
Works with General Manager on tenant relations programs.
Collects information, including tenant sales, and prepares a variety of ongoing administrative reports
Meet deadlines while ensuring all marketing initiatives meet a superior standard of integrity and professionalism
Establishes and maintains record keeping and filing systems
Performs special projects as assigned by the General Manager
Answers inquiries concerning activities/operations of the office
Provide miscellaneous administrative support for Management Office
The above listing represents the general duties considered essential functions of the job and is not to be considered a detailed description of all the work requirements that may be inherent in the position.
Strong interpersonal skills
Excellent written and verbal skills
High level of professionalism
Strong analytical skills
Ability to track, analyze and report on ROI data
Excellent organizational, multi-tasking and problem-solving skills
Meticulous attention to details and accuracy
Experience in media relations
Ability to work in fast-paced environment and meet deadlines
Flexibility in work hours needed, including working some nights, weekends and holidays
Proficient in MS Office (with focus on Excel and PowerPoint)
Proficient in Facebook and Instagram for business
Working knowledge of Adobe Photoshop, Illustrator and InDesign
Experience in website content management systems and email programs
Education and/or Experience:
BA/BS degree in marketing, public relations or related field
3-5 years in event planning, advertising or marketing
Experience in shopping center, hospitality or retail marketing preferred
Bilingual in English/Spanish preferred
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.