At Church & Dwight, we value talented professionals with a strong desire to make a positive impact in our company. Our Women’s Health team is looking for an ambitious and resourceful Sr. Associate Brand Manager or Associate Brand Manager whose action-oriented mindset will foster continued growth throughout our leading brands.
This role has touchpoints across advertising, digital, product/packaging development, Nielsen analysis, professional marketing, and consumer promotions. This position is a key player on a broad cross-functional team assisting in the execution of multiple projects that contribute to the achievement of annual growth targets.
What you’ll do:
Assist in the development of the brand’s integrated marketing plan. Execute the integrated marketing plan, ensuring consistency with brand strategy and brand communication plan.
Work with the managers to support the briefing process to external communication agencies. Be accountable for the execution of specific brand activities (e.g. media plan, consumer and trade promotion activities, special packs, sampling, PR programs, event marketing, direct marketing, etc.).
Lead the execution of the day to day operational activities, including brand volume forecasting and brand financial plans.
Develop in-depth understanding and become an expert in the market – the business environment in which our brands compete, to include product category segments, channels, etc.
Lead the following business/operational activities: business tracking & updates; competitive tracking; management of inventory based changes; displays; promotional or bonus packs; and alternative channels. Additionally, lead interactions with Consumer Services.
What you’ll need:
BA/BS required; MBA strongly preferred.
2-4 years in Marketing (CPG, OTC, Cosmetics).
Excellent analytical skills and experience with category analysis and forecasting.
Familiarity with common consumer marketing research tools and techniques such as Nielsen, Profitero, and Google Analytics.
Strong project management skills and communication skills (written, verbal, presentation, and interpersonal).
Equal Opportunity Employer/Veterans/Individuals with Disabilities.
Church & Dwight Co., Inc., a $3.5 billion company, was founded in 1846 and is headquartered in Ewing, New Jersey. We are one of the fastest growing Consumer Packaged Goods companies that has outpaced the Standard & Poor's by more than three times over the last 10 years. As a testament to the strength of the company, Church & Dwight Co., Inc. was added to the S&P 500 in 2016. Church & Dwight is a leader in the Household Consumer Products and Personal Care industries, with such brands as ARM & HAMMER™, Trojan™, First Response™, Nair™, Spinbrush™, OxiClean™, Orajel™ and more. The Company’s business is divided into three primary segments, Consumer Domestic, Consumer International and Specialty Products.
The Consumer Domestic segment includes our eleven power brands, ARM & HAMMER™, Trojan™, First Response™, Nair™, Spinbrush™, OxiClean™, Orajel™, Vitafusion™, Batiste™, XTRA™, WaterPik™ and other household and personal care products.
The Consumer International segment sells a variety of household and personal care products. Some of these use the same brands as our domestic product lines, in international markets, including Canada, France, Australia, the United Kingdom, Mexico, Brazi...l and China.
The Business to Business Specialty Products segment has a growing global animal productivity business with more than a dozen different products that help improve the productivity and wellness of animal agriculture. This segment is also the largest U.S. producer of sodium bicarbonate, which it sells together with other specialty inorganic chemicals for a variety of industrial, institutional, medical, food and specialty cleaning applications.