This position will be instrumental to the success of Pearson’s direct-to-student marketing and sales initiatives for our higher education market and products.
We’re seeking an experienced marketing manager or agency account executive/agency account supervisor who can bring to our team their knowledge and experience in creating and executing successful marketing or advertising campaigns targeting the 18-34 demo using paid media, digital marketing, social media, content marketing, and/or experiential and influencer marketing.
Work closely with the Campaign Strategist driving the marketing strategy for the direct-to-student initiatives in the U.S.
Will consult and inform Creative, Performance Marketing and Data/Analytics teams to shape campaign channel marketing plan, ensure successful planning and measurement of campaign – including paid media, execution of campaign initiatives, gather metrics, report on ROI and results/achievements.
Work closely with internal teams to create/refine project documentation for large scale projects that include but are not limited to: promotional campaigns, content development, social media strategy, digital advertising, creation of new web/landing pages, email, SEM, event materials, and print/digital collateral.
Manage all campaign actions during production and deployment working closely with Production Management, Content Development, Creative Design, Web Design, Web Operations, Email segmentation & deployment, digital marketing, and data tracking teams.
Ensure campaign delivery plans and projects remain on track and on budget working seamlessly with internal marketing groups. Regularly update stakeholders and partners on the performance of marketing campaign vs. defined goals. Continually optimizing campaigns and channels to reach and exceed business goals and revenue opportunities.
Bachelor's degree in Marketing, Advertising, Communications, or a related field.
At least 5 years’ experience in marketing, campaign development and execution in a fast-paced, high-volume environment.
Experience working within a corporate marketing environment or in an account services role at an advertising or marketing services agency.
Strong marketing project management skills are essential. Must have at least 5 years’ experience in planning, managing, prioritizing and successfully completing multiple complex marketing or advertising projects simultaneously and on budget.
At least 3 years’ experience working with paid media programs and managing the creative development of assets for those programs.
Excellent teamwork and collaborative skills and the ability to partner with internal teams.
Positive and effective interpersonal skills and the ability to use these skills to influence outcomes by communicating with persuasiveness and candor. Ability to appreciate the diversity of stakeholders interactions and adapt style and approach accordingly.
Ability to apply creative thinking and imagination to campaign development, planning and execution with focus on the target audience.
Ability to work under pressure, meets deadlines, remain positive and calm, and supportive.
Proactive problem-solving skills
Proficient in basic Microsoft Office Suite programs, Google programs/apps
Experience working with Project Management Systems such as JIRA is beneficial. Experience with Smartsheets is helpful.
Internal Number: 1812603
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.