This role is responsible for conceptualizing and executing primary (qualitative and quantitative) and secondary market research projects and analyses to help drive data-based decision making in the Market Access space. The role will be aligned to the Immunoscience therapy area supporting the Worldwide and US teams. Activities will also include late stage development / launch asset planning, branding & communications, and brand performance management. Research responsibilities will cover payer, professional and patient customer groups.
Location: Princeton, NJ
Key Responsibilities and Major Duties
Manages primary (qualitative and quantitative) research projects to efficiently deliver creative, customer and market-based input on strategic and tactical business issues
Independently designs and executes standard research methodologies, partnering with team members and outside vendors to customize research design and methodologies where appropriate
Synthesizes data from multiple sources and develops realistic, insightful and actionable recommendations for the business stakeholders, and present the data/recommendations in a coherent, meaningful way
Effectively prioritizes assignments in line with business priorities
Works closely with the internal cross-functional teams (Marketing, Medical, Sales and Access) and represents the Customer Insights & Market Research function on key internal business teams and work streams
Partners with Analytics colleagues to develop integrated deliverables with deeper, break-through insights.
(Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned.)
Position minimum requirements
BA/BS in Marketing, Business, Market Research, Mathematics, Finance, Economics, Engineering, Social Science, other Scientific degrees or equivalent required
Advanced degree in General Business, Finance, Economics, Market Research, Operations Research, Statistics, Engineering, or other Scientific degrees preferred
3-5+ years of relevant primary market research experience
Pharmaceutical industry experience strongly desired; therapeutic category knowledge for relevant job scope strongly desired
Experience in market access and the healthcare landscape is preferred
Competencies – knowledge, skills, abilities and other
Experience in the key functional areas of market research, including design and analysis of primary market research and secondary data analysis, required. Forecasting or other modeling experience desirable.
Demonstrated ability to analyze and interpret complex problems/data gathered from a variety of sources, and use the data to develop key recommendations.
Intellectually curious with a growth mindset.
Strong, concise and impactful written and verbal communication skills
Strong collaboration skills in a matrixed environment
Ability to work in a fast-paced environment, balance multiple projects simultaneously and work independently to deliver timely and accurate information and analyses