At GSK, our mission is to improve the quality of human life by enabling people to do more, feel better, live longer. We are focused on the research and development of innovative pharmaceutical medicines, vaccines and consumer healthcare products. The GSK Consumer Healthcare business has a portfolio of some of the world’s most trusted and well loved brands. Our brands are underpinned by science-based innovation and include Panadol, Voltaren, and Sensodyne and have been developed to meet the healthcare needs of consumers worldwide.
Position Overview: Responsible for the development/management of market penetration strategies for the consumer market. Cultivates the knowledge of key customers and competitors. Identifies brand growth opportunities. Interacts closely with sales force to make sure the understand and implement Product Marketing plan.
Key Job Functions: Responsible for developing and managing the short and medium term brand strategies for a specific brand. You will build brand equity as measured by annual brand share performance, brand loyalty, professional recommendations (dental/medical) and perceived quality. You will develop strategies, tactics, and lead execution of national brand programs, including consumer promotion, plus those designed to engage shoppers at retail or anywhere face-to-face consumer engagement is possible.
Additional Responsibilities: Assist in the development and execution of comprehensive marketing plans that align with the brand strategy, including advertising, promotion, pricing and customer marketing strategy. Media Strategy and Planning and its integration into the Brand Planning cycle. Identify and pursue opportunities to drive professional (dental/medical) recommendation of the brand. Work with outside agencies to execute the plan
Bachelor's preferably in business and/or marketing. Minimum of 2 years prior industry experience preferably in consumer product goods (CPG) or pharmaceutical marketing
MBA strongly desired Digital Marketing experience. Demonstrated analytical ability to understand and report data to drive business decisions. Previous experience working with and/or managing vendors Prior experience in the following areas: Revenue growth management, route-to-market planning and analysis, category or shopper marketing, CPG sales, advertising/media planning, profit and loss analysis and performance against plan, brand/package contribution, brand portfolio management, and changes in packaging.
We are a science-led global healthcare company on a mission: we want to help people do more, feel better, live longer.