General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Nature Valley, Betty Crocker, Yoplait, Annie's Homegrown, Old El Paso, Epic Provisions, Blue Buffalo and more. Are you passionate about the future of food? You've come to the right table. We want the very best talent to help lead something big.
At General Mills, brand managers are leaders for each business (brand) who use general management skills to make high-impact business decisions and lead teams to execute innovative brand marketing to generate demand. Brand Marketers are able to move like leaders of a small company with the resources and knowledge of a Fortune 500 company.
Lead Teams. Build Brands. Grow Businesses.
Our full-time brand management rotation program is a development and training model for the next generation of business leaders. In our rotation program you will be developed through in-role immersions, formal training, and manager coaching. Assignments can include experiences such as established brands, innovation/new products, and customer/channel.
Lead Teams: Be the hub of the wheel and lead a team of cross-functional rock stars in the development and execution of brand management strategies - including product development, packaging, trade and pricing, and business operations.
Build Brands: Get to know your consumer and enegage with them through modern brand building strategies. Integrate innovative marketing plans including high-impact promotions and advertising with overarching growth strategies across all marketing levers.
Grow Businesses: Identify new, innovative ideas to drive brand growth. Develop new product ideas and strategies. Develop and execute general management plans which include input into volume, profit and share objectives.
Who is qualified to apply?
MBA with Marketing and/or General Management concentration(s)