Marketing Director at Duke Performances (Duke University)
August 6, 2018
Durham, North Carolina
$55,000 to $65,000 annually
Full Time - Experienced
4 Year Degree
Duke Performances is the professional performing arts presenting organization at Duke University. Duke Performances is committed to presenting willfully eclectic, forward-thinking performing arts of the highest quality. Through superb performances, outstanding visiting artist residencies, and the development and commissioning of exciting new work, Duke Performances is forging a culture that vigorously supports live performance and encourages meaningful engagement with the Duke campus and Durham community.
Annually, Duke Performances offers a robust season of 70-80 world-class performances, making extensive use of a network of Duke and Durham venues, and presenting artists spanning classical, new music, jazz, Americana, independent rock, international music, theater, and dance.
Duke Performances is seeking a dynamic & professional team-member to work in a collaborative & creative office directing the marketing, publicity & communications efforts of the organization. The ideal candidate will be an exceptional project manager with extensive experience in the performing arts & a solid working knowledge of effective media strategies in the Triangle region. Special consideration will be given to candidates with experience working at institutions of higher learning, esp. in the performing arts.
Work Performed: Create and maintain a unified voice through print and electronic media in collaboration with departmental colleagues; outside arts managers, producers, and publicists; and contract employees. Oversee branding and messaging and ensure consistency of communications across platforms.
Promote 70-80 performances and up to 100 residency events across a dozen venues on campus and in town. Drive sales of annual inventory of 45,000+ tickets.
Plan and place $150K+ worth of print, digital, and radio advertising, as well as direct mail. Send twice weekly e-blasts to approximately 35K subscribers, using html and css as needed. Select e-mail marketing platform, commission design and coding of new templates, and resolve any technical issues in collaboration with technical support and development staff. Maintain buyer lists and general mailing lists.
Serve as a consultant for communication/promotional opportunities with several dozen Duke departments and units. Collaborate with numerous organizations in the community to promote programming.
Collaborate with Duke University box office management and front-line customer service staff; technical consultants such as website developers and email marketing platform developers; freelance graphic designers and photographers; and freelance copywriters and program note writers.
Direct work of full-time award-winning graphic designers: manage projects, supervise design process, and coordinate internal and external approvals process.
Create and edit 70-80 performance programs per season.
Create and maintain departmental style guide. Conduct ongoing research into accepted conventions for formatting of classical music. Collaborate with graphic designer on creation of visual style guide.
Conduct interviews with artists in order to write content for new commissions. Conduct research on program content, especially but not limited to classical and international music. Edit season copy, website copy, and stories written by Duke professional and student journalists. Write program notes as needed. Write news releases. Pitch articles and feature stories to campus, local, and national publications, to publicize and promote activities and programs. Secure feature articles, feature listings, radio interviews, reviews, and other editorial coverage.
Coordinate the dissemination of news stories and communications efforts to Duke University campus, regional, national, and international media with the Duke Office of News and Communications, other Duke departments, initiatives, and units, and other on-campus communications entities.
Direct the publication program: select and work closely with print vendors; oversee creation and revision of publications, ensuring they meet program objectives; determine content and deadlines; supervise production activities.
Determine fiscal requirements; prepare budgets, including $300K annual budget; monitor, verify, and reconcile expenditure of budgeted funds.
Manage and develop public websites, including both annual updates and periodic redesign. Prepare Requests for Proposals. Vet and select vendors. Prepare reports and analyses setting forth progress, trends, and appropriate recommendation or conclusions.
Collaborate on content creation and overall strategy for social media accounts.
Attend and report on professional conferences.
The position will pay a salary in the mid-50s to mid-60s and comes with the full benefits afforded full time Duke employees. It is Duke Performances' sincere intention to have a candidate starting in this position by early October 2018.
Only applicants who send both a resume and cover letter will be considered for the position.
Over the past decade Duke Performances — Duke University’s professional presenter of performing arts — has established a national reputation for showcasing both essential and forward-looking performance. The organization offers a robust & willfully eclectic season of roughly 80 performances across a network of a dozen venues both on campus and in town. Alongside standalone presentations, Duke Performances has commissioned and developed 40+ new works in music, theater, and dance over the past decade. Additionally, Duke Performance has distinguished itself by convening exceptional artist residencies — featuring world-class artists in music, theater and dance — that serve to engage the Duke campus (students, faculty, and staff) and the Durham community.