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An Associate Brand Manager (ABM) has responsibility for specific projects and activities in support of the business. An ABM must be a strong leader of people in cross-functional assignments as he/she plays a leadership role throughout the corporation, coordinating with other functional areas to ensure necessary actions occur in support of his/her marketing position. This position often plays a leadership and/or project management role with outside marketing suppliers such as ad agencies.
Additionally, this position requires strong analytical skills as well as an ability to translate analysis on the business into recommended programs affecting all major marketing variables. Those marketing variables include advertising, promotion, product changes, pricing, new products, retail programs, and other key programs that could affect the short and long term profitability and share position. Individuals must have a keen view of the external environment including general trends impacting the business, competitive assessments, and an understanding of both consumers and customers.
Strategic, annual, and marketing planning and periodic re-planning on the business.
Leadership of activities inside and outside the company that will result in successful implementation of marketing plans.
Analysis of the business results or directing such analysis.
External and internal assessments of the business environment, competitors, customers, market trends, and implications to the particular area of responsibility.
Personal training and development.
At least 3 years of related work experience.
Superior leadership skills.
Overall business knowledge and holistic general management approach.
Superior strategic thinking and planning.
Outstanding analytical abilities.
Ability to nurture and contribute to innovation and creative solutions.
Demonstrated ability to be accountable for sales and income results.
Strong verbal and written communicator to a wide breadth of audiences including senior management.
State-of-the-art functional marketing expertise in some, if not all, areas of marketing.
Economic value creation mindset.
Lifelong learner with potential to be a strong people developer.