Director of Marketing

Essential Functions: ?Partner with the Vice President of Marketing and Communications to shape and implement overall brand strategy and positioning. ?Oversee the development of an annual media plan to support reputation, participation, and revenue goals. Partner with external media agency and internal teams to conceptualize and deliver campaigns of varied scale. ?Collaborate with internal partners throughout the organization in defining and meeting their awareness and participation goals. Author and oversee marketing plans while ensuring an effective project management approach. ?Partner with Head of Design and Senior Public Relations Manager and their teams to develop institutional communications priorities, synchronize communications timing, and ensure consistency of messaging through all audience touch points. ?Provide editorial oversight to shape accurate and effective communications that tell a compelling story for the Arboretum. Collaborate with content creators throughout the organization to foster alignment on voice and style. ?Develop digital strategies in support of the Arboretum’s larger brand strategy. Oversee the evolution of key tools including the website, mobile apps, and e-communications. Collaborate with partners in Information Technology and Knowledge Management. ?Play a key role in the formulation and championing of a data-driven understanding of the Arboretum's nonmember visitors. Collaborate with colleagues throughout the organization to co-develop a comprehensive audience view. Translate, share, and apply findings to marketing strategy. ?Develop and oversee marketing project planning and coordination. Manage marketing budgets and ensure timely, effective completion of projects. Ensure proactive and clear communication throughout projects. ?Supervise Editor, Marketing Coordinator, Marketing Specialist, Senior Writer, Web Administrator, Web Assistant. Duties include recruitment and selection, scheduling and job assignments, performance feedback, and staff development and training in keeping with the Arboretum’s policies and procedures. ?Other duties as assigned.