Reporting to the VP, Government Affairs & Communications, the Communications Manager for Digital & Marketing will serve as the day-to-day lead in advancing the Alliance to Save Energy’s message on energy productivity and energy efficiency to Associates and the public. Working closely with the Communications Manager for Media & Content, the individual will be responsible for serving as the Alliance brand manager and overseeing the organization’s social media, email and website platforms. He/she is expected to work collaboratively across the organization and with myriad external stakeholders.
Essential Duties & Responsibilities
Marketing & Brand Management
Develop and execute communications strategy that supports multiple audiences (Associates, funders, government, media and consumers) and conveys the Alliance’s mission and strategic initiatives.
Serve as the Alliance’s brand manager, ensuring consistency of message, look and feel of all communications products.
Edit and maintain existing marketing materials, including letterhead, presentation/report templates, business cards, etc.
Oversee development of annual report and additional collateral, with a focus on design and printing management.
Edit and grow the organization’s photo library, including taking photos at Alliance events.
Manage all Alliance social media platforms, including editorial calendar, daily content and advertising.
Work with the Communications Manager for Media & Content to create engaging social media content, with a focus on Associate and consumer-oriented content.
Monitor social media platforms for Alliance mentions and engagement opportunities related to Associates, initiatives and events.
Answer and respond to questions and engagements from social media audiences.
Support Alliance initiatives, trips, news and events on social media, including live-tweeting.
Research ongoing updates to social media platforms and emerging trends.
Serve as internal staff lead on ASE.ORG redesign, including managing timelines and design firm.
Serve as primary point person for maintaining ASE.ORG; conduct weekly website audit to ensure content is fresh, links and pages are functional, and protocol is being followed.
Work with teams to develop, edit and approve content for ASE.ORG.
Email Marketing & Advocacy
Grow and nurture email lists, ensuring accuracy of data and proper use of lists.
Manage editorial calendars for email marketing.
Format and send all marketing emails, including wEEkly Buzz and other Alliance newsletters.
Manage editorial calendar and staff content submission for wEEkly Buzz newsletter, working with teams to ensure robust and timely content.
Manage vendors including email marketing platform, web support contractors, printer(s), etc.
Prepare monthly social media, email marketing and web traffic metrics and reports.
Provide staff training on digital media platforms and ensure established digital media protocols and best practices are being followed.
Execute special projects as required, including marketing support for strategic initiatives and events.
Bachelor’s degree in journalism, communications, public policy or related field.
4-8 years of experience in social media, public relations, media relations, communications.
Strong knowledge of and skills in social media platforms, including Facebook and Twitter.
Graphic design experience (Adobe Creative Cloud), including creating marketing materials.
Basic HTML understanding and website management experience (Drupal and/or WordPress).
Photography and video editing experience (Adobe Premiere Pro, iMovie, Final Cut, etc.) is a plus.
Strong writing and editing abilities; knowledge of AP writing style.
Ability to work on many projects simultaneously and meet tight deadlines.
Team player. Excellent interpersonal skills. Sense of humor.
Enthusiasm for advocacy- and issue-oriented communications work and for promoting the Alliance’s messages to the public and policymakers.
How to Apply
Please submit a cover letter and resume – in a single file – via the following link to apply for this position: https://rn11.ultipro.com/NEO1000/jobboard/NewCandidateExt.aspx?__JobID=87
Consideration of candidates will begin immediately and continue until the position is filled. The Alliance is an equal opportunity employer.
Additional Salary Information: Salary range is $55,000-65,000, based on experience. The Alliance offers a generous benefits package and a comfortable work environment in downtown Washington, DC convenient to Metro.
Internal Number: 18-0010
About Alliance to Save Energy
Founded in 1977 by a pair of U.S. senators who recognized the enormous opportunity of energy efficiency, the Alliance to Save Energy is a nonprofit, bipartisan alliance of business, government, environmental and consumer leaders advocating for enhanced energy productivity to achieve economic growth, a cleaner environment, and greater energy security, affordability and reliability.
Our Vision: A nation that uses energy more productively to achieve economic growth, a cleaner environment and greater energy security, affordability and reliability.
Our Mission: To improve energy productivity by:
- Leading bipartisan initiatives that drive technological innovation and energy efficiency across all sectors of the economy, through policy advocacy, education, communications, and research.
- Convening and engaging in diverse public private partnerships, collaborative efforts and strategic alliances to optimize resources and expand our sphere of influence.