This position works under the supervision of the Director, Public Relations to execute media relations strategies and tactics to secure media coverage of ACR events, initiatives, programs and product offerings. General responsibilities include triaging external media requests from trade and consumer press, coordinating interviews with ACR’s Experts on Call, providing tips on working with the media, monitoring the external environment for news clippings and media opportunities, crafting press releases and media pitches, identifying internal editorial opportunities, shaping storylines around ACR products/initiatives, and reporting on the effectiveness of ACR’s media efforts development. This position will also assist the Director, Public Relations in expanding the PR department’s multimedia options in the areas of video development and podcast production.
DUTIES & RESPONSIBILITIES:
Serve as the primary media contact for journalists who wish to be connected with rheumatology experts for articles that do not require official ACR comment or coordination with ACR leadership.
Work at the direction of the Director, Public Relations to execute the ACR’s annual media relations plans through identifying editorial calendar opportunities, developing press materials (e.g. press releases/media advisories, letters to the editor, media pitches, and other media correspondence), building and maintaining media lists, providing media training/support to rheumatology experts, drafting talking points, and identifying opportunities for proactive media outreach.
Disseminate press releases, media advisories, and statements in a timely manner via the ACR website, social media and wire subscription services and develop reports about the resulting coverage.
Monitors daily news clipping services for news stories of interest to the ACR, and alerts Director, Public Relations and/or other staff/volunteers as appropriate.
Execute ACR Annual Meeting and professional meetings’ media relations activities at the direction of the Director, Public Relations such as managing freelancer for press release development, securing speakers, managing press registrations, organizing press conferences, developing digital press kits and arranging on-site interviews.
Maintain ACR’s Experts on Call list of member experts who can speak on various rheumatology-related issues, including finding or replacing member experts as needed.
Assist with the coordination, execution, promotion of multimedia PR efforts, such as video shoots for internal pieces and podcasts by writing scripts, coordinating logistics, developing shoot schedules, constructing editorial calendars, and scheduling guests.
Build and foster collaborative relationships with other departments to stay informed and abreast of new initiatives, products and services.
Some travel, including but not limited to the ACR Annual Meeting, is required.
Any other duties as the Director, Public Relations or Senior Director, Communications, Marketing may assign.
Bachelor’s degree in public relations, mass media, journalism, marketing communications or related communications field
Two to three years of PR/media relations experience working with journalists and a foundational knowledge of public relations strategies, tactics and best practices
Strong writing and communications skills and a passion for public relations
Natural storyteller who can identify newsworthiness of initiatives and develop compelling storylines that result in media coverage
Familiarity with media monitoring, distribution and reporting tools such as Meltwater, EurekAlert, Newswise preferred
Creative, enthusiastic team player with “go-getter” mentality and excitement for learning new technologies and emerging trends who wants to hit the ground running
Project management skills and ability to adapt to unexpected changes and opportunities in a fast-paced environment are a must
Ability to understand and summarize complex ideas and materials for general readers, editors, and reporters
Association, healthcare, scientific news, and/or agency experience is a plus The ACR provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. The ACR complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities or conducts business.
This is not a contract. The description and duties as they relate to this position are subject to change as reasonable business necessity dictates. In the event of such changes, a new job description may be created.
Internal Number: SP CMPR
About American College of Rheumatology
The American College of Rheumatology's mission is advancing rheumatology. The organization is for physicians, health professionals, and scientists that meet the mission through programs of education, research, advocacy and practice support.
The ACR provides professional education for its members through several venues. The Annual Scientific Meeting, held each fall, is the premier scientific meeting devoted to the rheumatic diseases. This meeting draws thousands of rheumatologists and arthritis health professionals from around the world. A winter rheumatology symposium, spring clinical meetings, and other topical conferences round out the ACR's educational offerings.