| The Gerontological Society of America, a 501(c)(3), $7M organization, with 5,500+ members is seeking associate director of marketing & social media to direct the planning, executing, and the day-to-day oversight and implementation of the organization’s strategic marketing (including social media) plans to ensure an accurate, consistent message in its marketing initiatives. Has overall management responsibility for marketing materials that support membership development, annual scientific meeting, special events, publications, professional affairs/policy, products, and services directed to members, customers, markets, and industries. Manage and oversee market research initiatives that assist with the organization’s goals and objectives. Provide leadership for the planning, developing, and implementing of the organization’s social media strategy and activities, with the intent of enhancing the profile of the organization and the role and value of the aging professional and GSA to the business community, media, governmental entities, and the public. Oversee appropriate research and analysis to support and validate recommendations. Oversee day-to-day product marketing and social media efforts for appropriate GSA products and services; including collateral (print) materials, web-based marketing initiatives, advertising sales, trade shows and advertising campaigns. Develop marketing/social media financial planning and budgets and integrates with other department financial plans. Lead cross-functional organizational efforts to maximize marketing opportunities. Works collaboratively with the associate director of membership to facilitate effective and productive membership campaigns that meet recruitment and retention goals. Ensure all goals and objectives are being reached. Support departments to achieve their goals and program(s) financial objectives. Complies with all organizational policies & procedures, and project milestones, that cross department lines such as those established by accounting (i.e. budget and on-going financial management), human resource (i.e. performance management), and information technology. Meet or exceed budget targets and financial performance goals and objectives. Supervises one employee: Marketing Manager. |
