The Senior Marketing Manager is a key player within our award winning marketing organization and is responsible for leading the activation and engagement strategy RCI Marketing.
Working along with the Director, assist in identifying potential growth opportunities as well as executing marketing campaigns through various communication channels (direct mail, email, online, digital and telemarketing channels). The Senior Marketing Manager is responsible for leading the strategy and implementation of various initiatives aimed at increasing member engagement and activation. This role is also responsible for the reporting and analytics associated with numerous campaigns to help to manage and track against performance goals. This role has two direct reports and is responsible to lead and develop associates for future success.
Lead the development of direct marketing materials for member engagement and activation – including print, digital and telemarketing channels:
Develop segmentation strategy and specific audience selection optimal campaign performance
Manage and communicate strict campaign deadlines
Ensure adherence to the campaign process flow
Develop creative briefs and ensure accuracy of campaign data in Marketing Database with the Marketing Planner
Work cross-functionally to secure and determine offer, and resort inventory strategies
Lead performance tracking and key metrics of all marketing campaigns across multiple channels.
Ensure campaigns meet budget requirements and effectively monitor and control spend
Be the final checkpoint before campaigns are sent to Director and SLT.
Lead and develop direct reports. Provide input, guidance and constructive feedback to direct reports.
Prepare and communicate out monthly and quarterly campaign summaries including results, lessons learned and key performance indicators.
Responsible for creative excellence by ensuring that messaging and creative are consistent with brand guidelines.
Collaborate and coordinate with various marketing teams as well as other departments within the organization.
Ensure continual innovation in work product – drive improvement and testing for recurring and triggered behavioral campaigns.
Education BA/BS in Sales/Marketing or business related field MBA strongly preferred
Solid data analysis and problem solving skills
Ability to successfully communicate both verbally and in writing,
Demonstrate sound business judgment and decision making skills
Ability to multi-task and manage deadlines
Exceptionally proficient in Microsoft Excel and Power Point
Travel/Hospitality experience a plus
Eagerness to learn and a drive to succeed
8+ years of marketing experience including campaign development, reporting and analytics, creative direction, developing marketing strategy, contact planning and management.
3+ years team management/development experience required
Internal Number: 1807127
RCI is proud to be part of Wyndham Worldwide, one of the world's largest hospitality companies across six continents. RCI is the global leader in vacation exchange providing our global community of 3.7 million timeshare owners worldwide with quality vacation experiences at more than 4,500 resorts in 100 countries.
As one of the world’s largest hospitality companies, our company impacts the communities where we operate. Our Corporate Social Responsibility program is based on “doing well” for our business, shareholders, and associates, while “doing good” for our communities and the world around us.
Our associates are given opportunities to participate in volunteerism and service within our community. We support our charities, embrace different cultures, and support our sustainability initiatives and responsible business practices.